Author: team

Screen printing is a valuable advertising tool for many types of businesses. From T-shirts to large or small format signage, screen printing is a cost-effective alternative to some of the more costly forms of printing. Despite its many benefits, there are screen printing concerns you should be aware of before sending your design to the press. Read on to discover some of the common screen printing problems, how to avoid them, and where you can find screen printing services in Denver. 

What Is Screen Printing?

A common technique used in printing, screen printing transfers a stenciled design onto a flat surface by using a mesh screen, ink, and squeegee. Screen printing is widely popular because the screen printing process can be used to print on many types of surfaces like paper, fabric, metal, plastic, glass, and even wood. 

Screen printing is versatile because it utilizes many different colors and intense coloring, even on dark fabrics. The designs can also be quickly reproduced many times, so screen printing is perfect for creating items in bulk, like garments and accessories. 

The screen printing process includes several steps. Also known as silkscreen, serigraphy, and serigraph printing, screen printing is often called a stencil method of printmaking. A design is imposed on fine mesh, and the blank areas are coated with an impermeable substance. Then, ink is forced into the mesh openings by a squeegee and onto the printing surface during the squeegee stroke. While this sounds rather complicated, the screen printing process is a cost-effective and efficient choice for advertising solutions. 

Despite its popularity, it is important to find an experienced screen printer as there are a variety of issues that can arise in the screen printing process. Some of these issues include dye migration and off-contact printing, which can be easily avoided with the use of a skilled screen printing service. 

Screen Printing Problems and their Solutions

There is a laundry list of potential screen printing problems. While we certainly can’t solve every problem in this article, we have outlined some of the most common screen printing issues below and included suggested solutions for each. Read on to learn more. 

• Off-contact – Sometimes, it is hard to maintain color density, and prints look blurry or disproportionate if too much or not enough ink flows through the screen during the printing process. In order to maintain a crisp image, you can adjust off-contact distances.
• Frosting / fibrillation – Heavy-weight fabrics and softer fabrics can be susceptible to a problem called frosting and fibrillation. When an image uses transparent ink on brightly-hued or light-colored shirts and the ink is washed, some of the unprinted fibers on the fabric break, causing the image on the fabric to become dull or “frost.” To solve frosting, avoid using substrates that are at a high risk of fibrillation. 
• Screen tension – If the tension on the screen is below 20N/(inch)2, the screen might ripple. When screen tension is not optimized, the resulting image can be smeared, blurred, or shifted. To avoid screen tension problems, make sure the screen snaps off the substrate completely each time the squeegee passes over the mesh. 
• Dye migration – If you are printing on polyester or blended shirts, you may experience dye migration when the dye in the synthetic fabric heats up enough to become a gas. When this happens, the ink “migrates” up from the shirt through the ink. To solve this screen printing problem, utilize a low-cure ink that dries at around 280 degrees. Because dye migration usually occurs at about 300 degrees, using a low-cure ink will help solve the problem. 

Other Printing Techniques

In addition to screen printing, other printing techniques would also benefit from digital printing. Digital printing is a more modern process where ink is applied directly to the print material by a laser or inkjet printer. Digital printing can be an excellent choice for large-format prints like banners, posters and retail graphics. 

Choose an Experienced Business like Artcraft Sign Company To Avoid Screen Printing Pitfalls

If you are looking to incorporate screen printing into your advertising budget, consider a Denver screen printing company like Artcraft Sign Company. With over 140 years of experience in the Denver area, we are dedicated to providing the best service possible for your company’s needs. Reach out today for a free quote from one of our screen printing experts. We can’t wait to hear from you!

Signage is an essential part of any business wanting to expand since it facilitates client engagement. Signs can serve a variety of functions for your business: encouraging people to shop at your clothing store’s big sale, go to an event at your restaurant, or sign up for a monthly membership at your gym. Signage designs are highly effective for communicating important messages, catching the attention of your ideal customers, and motivating people to take action.

So what is the signage design? It is simply the creation and application of symbols and signs to convey a message. It can also be defined as the creation of any type of graphic display fashioned to enlighten an audience.

So, the most pressing question is: How can you create memorable company signage? This article will give you some vital signage design tips that will grab people’s attention.

Simplicity is Key in Signage Designs Tips

Keeping it simple is one of the most crucial things to have in mind while designing a memorable sign. A sign that contains an excessive amount of text or pictures might be confusing and challenging to read. Instead, make your message clear, and utilize straightforward, uncluttered lines and a limited color scheme. This will make it easier to read your sign from a distance and guarantee that your message is clear and concise.

Less text on your sign is usually better when it comes to readability. A sign with an excessive amount of text can be confusing and challenging to read, especially from a distance. Instead, choose a brief, memorable phrase or tagline that encapsulates your point in a few lines. This will make your sign more distinctive and memorable.

Use High-Quality Materials

The effectiveness of your signage can be greatly influenced by the materials used. For a solid and expert-looking sign, you should think about using materials like metal, acrylic, or PVC. These materials are weatherproof, which is crucial if your sign is placed outside.

In addition, think about having your signage design done by a professional graphic designer or print company. This will guarantee that your sign’s colors and graphics are vivid and of a high resolution – this will significantly change how people view it.

 Signage Designs Tips Eye-catching Colors

Your sign will stand out and attract potential clients if it is designed in vivid, striking colors. However, make sure the colors you pick represent your business consistently and harmonize with the surroundings. Consider using earthy tones like greens and browns, for instance, if your business is situated in a natural setting, to blend in with the surroundings. On the other hand, if your company is situated in a busy metropolis, using strong, vibrant colors will make your sign stand out.

Use Clear and Legible Fonts 

The typeface you select for your sign has a significant effect on how readable it will be. You should always choose fonts that are easy to read from a distance and are clear and legible. By doing this, you ensure your message is clear to viewers, no matter how far away they are.

It’s crucial to take your company’s style and tone into account when selecting a typeface for your sign. For instance, an elegant script font could be preferable to a strong, modern typeface if your company is a high-end luxury brand.

New Signage Design Ideas: Use Lighting for Greater Impact

Especially at night, adding illumination to your sign can increase its visibility and appeal. This can be an effective approach that will draw attention to your sign and make it more memorable. 

Since LED lights are durable and energy-efficient, you should consider using them to illuminate your sign. To highlight your sign, you could also utilize backlighting or a spotlight.

Create Your Dream Company Signage 

By following these tips, you can create a memorable sign that will help attract customers and increase brand awareness. It’s also important to keep in mind the location of the sign, the target audience, and the message you want to convey. 

You can trust Artcraft Sign company to create the ideal signage for your business. We have over 140 years of experience supporting organizations of all sizes and offer the latest in sign manufacturing technologies. We also offer a wide range of tactile signage options, which are inclusive and can promote your business to all customers. Need more signage design tips? Contact our team of friendly and knowledgeable professionals today! 

The lobby is the first point of interaction an outsider will have with your company. The way your lobby is perceived by visitors can determine whether they will become customers, staff, or partners. Lobby signage can provide an element of interest and visual excitement to your office space. It must also be able to convey the vision and ideals of your brand. An effective way to ensure your lobby does all these things is through the use of office lobby signs.

The office lobby is the area within an office complex where visitors can inquire about business operations. They can also wait there before being attended to by an official. 

What Are the Different Types of Lobby Signs?

Lobby signs are materials used in an office lobby to welcome, promote and direct visitors. There are several types of office lobby signs. They include:

Wall Graphics

Typically made from large format printed vinyl, and professionally installed. They can display your company’s logo, artwork/graphics, or any other promotional message.

Retractable / Pull-up Banners

• Banners are made of vinyl or fabric, and they are usually not hung on the lobby walls, but may be used as temporary signage for special events, such as sales.
• Banners can display your company’s logo or any other promotional message.
• A retractable sign is a type of banner; however, the flexible material used for display is attached to a lightweight aluminum frame. This frame can retract up or down in one easy motion, allowing compact storage and quick set up time.

Dimensional Letter / Logo signs

A dimensional letter or logo sign usually displays the name or logo of the company. It is one of the most important and professional indoor office lobby signs. Materials used to make a letter or logo sign include stainless steel, acrylic, glass and aluminum.  These signs may include elements such as dimensional or flat graphics, branding, and custom painted colors.

Illuminated signs

Illuminated signs are similar to letter or logo signs, but with an electrically illuminated element incorporated into the design. Some illuminated signs have light sources within them, while others receive light from an external source.  Typically, an illuminated lobby sign will use low-voltage white LEDs, but RBG colors are available to accent branding colors.

Tabletop signs

Tabletop signs are small signs placed on the receptionist’s desk or checkout counter. They are effective office lobby directory signs, aiding in direction and encouraging sales.

Floor signs

Floor signs are unconventional lobby signs that are usually digitally printed vinyl graphics custom applied on the floor. They help direct foot traffic, guide people to safety, and can be utilized for promotional materials.

Choosing the Right Type of Office Lobby Signs

As you can see, there are several types of office lobby signs. Each of these sign types has its own peculiar use and characteristics. Therefore, not all types of indoor signs are perfect for your office. To find out which is the right fit for your business, there are some things you need to consider. 

The Importance of Designing a Lobby Sign That Reflects Your Brand

Branding is an integral part of the business. It is what makes your company stand out from the others in your sector. The success of a business is directly linked to how visible its brand is. 

Though indoor signs can convey several words and messages, using them to reflect your brand is important. This is because:

Lobby Signs Quickly Catch Your Eye

When people walk into your lobby, the first thing they will notice is your sign. This is because visuals are very effective at capturing people’s attention. Through office signs, your visitors will be able to see your company’s name and get an idea of who you are. This helps in promoting your brand and giving you a good first impression. Seeing graphic details about what you have to offer can convince them to do business with you.

Lobby Signs Can Reinforce Brand Perception

Your company’s lobby is often the first introduction to your brand, so you want to ensure that you’re creating the best possible first impression. This means coordinating your brand colors, interior designs and logos. Having a large lobby sign helps reinforce the positive image of your brand for your customers and any visiting vendors. Plus, your employees often get a warm, fuzzy feeling when seeing the brand identity in print — which can boost productivity and give your staff members a great start to their day.

Choosing the Perfect Materials and Colors for Your Sign

Lobby signs can be made from various materials. These materials include wood, glass, acrylic, paint, and many more. These signs can also come in different colors.

When it comes to picking the materials and colors to use for your sign, there are some things you need to consider. They include:

• Your brand – The colors you choose for your sign should complement or conform with those of your brand. If the colors you pick clash with those in your logo or other brand designs, they can send conflicting messages.
• Your lobby – You need to take into account the size of your lobby and the material the walls of your lobby are made of. These determine which materials you can use for your signs. The colors of your signs must also complement the colors of the walls.
• Your budget – Materials used for designing signs have different costs. For instance, glass signs are more costly than acrylic signs. When choosing the materials to use for your sign, ensure you select what you have budgeted for.

Contact Us to Get a Free Quote

Artcraft Sign Company is the leading sign manufacturing company in Colorado. For over 140 years, we have been on the cutting edge of sign manufacturing. 

Our skilled fabricators use the latest sign manufacturing technology. With us, excellence is guaranteed. Contact us today so our sales team can help you determine signage options, and to get a free quote.

Have you ever wondered about the difference between labels and decals? While the words are often used interchangeably, there are distinct differences between these two types of applied promotional messages. The goal of both items is similar: to let the reader know important usage information or additional details about your product, including the use as equipment tags. See whether stickers or decals are right for your product. 

What Are Labels and Decals Made Of?

Decals are often made of more durable plastic, aluminum, brass, stainless steel, or another substrate, allowing them to be applied to various surfaces and in a wide range of settings. They are often the go-to choice in industrial or manufacturing settings, or when the product will be in extreme weather conditions such as heat or cold. Decals often do not include an adhesive substance as part of their makeup, but must be applied with a separate adhesive. 

The term labels most often refer to an adhesive-backed paper that includes some type of printing or promotional message. Labels and stickers are terms that are often used interchangeably, adding to the confusion between product types! Labels can be found in various uses, from bottles of shampoo or medicine to lists of ingredients. 

The Benefits of Each Material Type

Which material you need to choose truly depends on how, when, and where it will be applied to your product. If you’re considering inside use and need a large number of words, details, or smaller printing — labels may be more cost-effective and easier to produce, while still proving very effective for your needs. 

For outdoor or longer-term applications, decals have the durability you’ll need to stand the test of time. The more flexible decal material can stand up to light bending or stretching, offering a more suitable option for extreme applications.

How Can You Decide Between Labels and Decals For Your Project?

If you’re still not sure about whether decals or labels are right for your next project, walk through these checklists to help clarify your needs.

Things To Consider Before Applying Labels

Labels can be considered an all-around, cost-effective option for adding instructions or ingredients to your products. 

• Labels can only be applied once and should be applied consistently across products to ensure a professional look for your brand
• Labels may not be durable for outside use or in extreme temperature conditions
• Labels work well for applying addresses or variable text information in an indoor setting with relatively controlled conditions

Things To Consider Before Applying Decals

A durable, synthetic substrate is often used for decals. You’ll want to keep these tips in mind when deciding to move forward with decals for your next project. 

• Decals can be applied with a variety of methods: static cling, standard adhesive, or high-tack adhesive 
• Decals can be removable, with an adhesive designed to be reapplied
• Decals can be laminated or printed with an eco-friendly material
• Decals may degrade over time in outdoor or extreme temperatures and need to be replaced

Let The Artcraft Sign Team Help You Design Your Next Project!

Creating an impact with your next product means having the correct promotional tools in place from the start. If you’re not sure of the difference between labels and decals or the benefits of labels and decals, our team of professionals can help you make confident choices that will ensure your product’s success. Contact the Artcraft Sign company today at 303-777-7771 or view more information online.

Screen printing can be a great advertising tool for businesses, and not just for T-shirts. For industrial or commercial use, screen printing can be used for indoor and outdoor signs to boost visibility and draw in more potential customers. Below, we’ve outlined the basics of screen printing, the process, other forms of printing, and where you can find screen printing services in Denver.

What Is Screen Printing?

Screen printing is the process of transferring an image onto a surface using a screen. The screen can be made of stainless steel, nylon, or polyester mesh. The screen is then transferred onto metal, plastic, or ceramic surfaces. Many businesses choose to use screen printing for their signs as an advertising strategy and to increase visibility.

Screen Printing vs. Other Methods

Is screen printing the right choice for you? Let’s look at some other printing methods typically used, so you can compare.

• Digital printing is taking a digital image and transferring it to other materials and mediums.
• Offset printing is a printing method in commercial printing where the image on the printing plate is pressed onto a rubber cylinder and then transferred onto another material.
• Heat press printing uses a machine to transfer a design using heat and pressure.

How Screen Printing Works

Here, we’re going to outline the process of screen printing. Your idea is the first thing you’ll need to start with in screen printing. Once you have your idea, the team you’re working with can create a mock-up design. After you have approved the design, the image of your design will be first covered with a layer of emulsion and then burned onto a screen. The emulsion will then be exposed to light for the emulsion to harden so that the stencil can be created. Next, the material is prepared for printing on a board, and the screen will be lowered down to the print, with ink distributed across the screen. After this is finished, it is put under a dryer to maintain its color and quality.

Screen Printing Designs: What You Can and Cannot Print

What types of designs can be printed with a screen printer? One of the benefits of screen printing is that you can use materials of any size or thickness for your design. However, there are some designs that cannot be used for screen printing, such as gradients or translucent elements. Additionally, a scan of an image or a low-resolution file will not be able to be screen-printed. You’ll want to check that your image is high quality and that your text is readable before submitting your design.

How Much Does Screen Printing Cost?

Another important detail to note is the cost of screen printing. Screen printing can be a cost-effective alternative to other forms of printing. Some factors that are considered in the cost are:

• The size of your print
• The number of locations
• The number of colors used
• The ink coverage amount

The cost of screen printing designs on your products is very moderate, considering how durable the imprint is and the quality of the finished product.

How To Get the Best Results From Your Screen Printing Project

If you are looking to boost your business’s visibility with indoor or outdoor signs, consider a Denver screen printing company like Artcraft Sign Company. We have been in the Denver area for more than 140 years and are committed to providing the best service possible for your company’s needs. To get a free quote from one of our sign experts, get in touch with us now. We look forward to hearing from you!

One of the easiest ways to draw attention to your business is a tool that you (under)utilize every day: your vehicle! With a custom vehicle wrap that is branded for your business, you are confidently proclaiming to potential customers that you are ready and willing to meet their needs. Sure, you can add a small logo, your phone number, and social media on a back window, but that’s not very eye-catching. What are vehicle wraps? 

A full vehicle wrap can be brightly colored and include a variety of design elements to draw eyes in traffic and when your business car, truck, or van is parked. There are a variety of sizes and options of custom vehicle wraps, which makes working with a trusted partner a great first step when you’re exploring your options.

Car Wrapping: What Is It?

A custom vehicle wrap is exactly what it sounds like: adding a removable, semi-permanent layer of color, style, and textures to your vehicle. While wraps are available to recolor your entire vehicle from a consumer standpoint, business owners may choose either a full-body or smaller space to promote your brand. 

What Are the Different Types of Car Wrapping?

Have you ever tried to apply cling wrap to an oddly-shaped bowl and struggled with lumps and bumps that you simply couldn’t smooth out? Imagine trying to wrap a vehicle in a material that’s highly adhesive and only slightly thicker! The difficulty level involved with wrapping your vehicle is why most people turn to professionals for advice on how to proceed as well as the application of the wrap. 

Materials traditionally used to wrap vehicles include clear vinyl, colored wrapping, textured wraps and custom advertising wraps. 

Clear Vinyl Vehicle Wraps

Adding clear vinyl wraps to your vehicle is a great way to preserve custom paintwork. The vinyl helps ensure that the colors stay true to their natural tones and are very vibrant — even more so than a clear coat of paint. Clear vinyl also maintains the traditional finish to your vehicle and is more of a protective measure than a decorative one.

Coloured Wraps

Want to up the ante on your vehicle’s look? A colored wrap is a great way to change the color of your vehicle without the heavy investment involved in sanding and repainting to get a perfect finish. Colored wraps can be applied to your full vehicle or only to a portion of the car, truck, SUV, or van to create a custom look.

Textured Wraps

Textured wraps are a fun way to provide a different finish to your vehicle, and are available in a variety of colors. Adding a custom textured wrap in a matte finish can dramatically change the look of your vehicle, offering a more futuristic design that appeals to many high-end car owners.

Custom and Advertising Wraps

Most exciting for business owners is the ability to create a custom wrap that advertises their business. Even when you’re simply tooling around town, your potential customers are seeing your brand. This is particularly important for businesses that have a fair amount of competition and need a way to differentiate from their competitors. An advertising wrap works 24/7 for your business, even outside of traditional working hours!

Getting Started With Custom Vehicle Wraps in Denver

It’s easy to see why companies love using custom vehicle wraps. When you’re wondering: What are vehicle wraps, and will they work for me? Come see the professionals at Artcraft Sign Company and let’s talk through the options that are right for you! From ensuring your logo looks fantastic from every angle to creating a long-lasting custom auto wrap, we are fully dedicated to helping you promote your brand. 

Labels are not as durable as metal equipment tags. These tags are attached to machinery to mark and showcase important information. Such information includes safety standards to consider while using the machinery, asset tags for easy identification, and descriptions to indicate faulty equipment meant for repairs.

Metal Product and Equipment Tags

Metal equipment tags are exceptionally durable and favorable for labeling metal products. Whether these products are meant for indoor or outdoor use, equipment tags provide long-lasting label options that remain legible and maintain high quality over time. With such impressive quality, your label retains permanent readability to easily view information on your metal products.

What Are Metal Tags Used for?

Metal tags have many uses in an industrial setting. The manufacturing industry utilizes metal equipment tags to identify machinery quickly. These tags are available with pre-drilled holes to effortlessly mount them onto equipment where necessary.

Chemical and Industrial

Due to their extraordinary durability and resistance to chemicals such as abrasives, metal tags are the go-to labeling option for equipment in factories and industries. They can withstand the harshest conditions and last up to the longevity period of the equipment.

Transportation

Metal tags are used for various applications in the transportation industry, including vehicle identification plates, safety instruction plates, and manufacturing nameplates. You can also easily attach metal tags to vehicles, depending on your preferred attachment style, effectively labeling your vehicle with labels that have long-lasting legibility.

Types of Metal Equipment Tags

You can customize metal equipment tags to suit your business’s needs with several options available. Let’s explore the four basic types of metal tags:

• Screen-printed metal tags are highly effective when you want to communicate information without hassle. This tag is your go-to option if you’re going to add color to the metal tag.
• Anodized aluminum tags have remarkable resistance in abrasive chemical environments and can last more than 20 years. You can directly add them to your machinery with an adhesive or drill mounting holes for a more secure attachment.
• Stainless steel tags have the tag information etched in the stainless steel material. Inscribing the details makes them scratch-proof and resistant to harsh conditions.
• Brass tags possess high durability, particularly in marine elements, including saltwater. They have a good appearance and are perfect for tagging assets transported via the ocean.

Additional Options to Consider With Metal Tags

While we have basic types of metal equipment tags, there are other options to consider when choosing which tag to use. These conditions include:

• Attachment types, such as drilled holes for mounting or pressure-sensitive adhesive
• The corners of the metal tags
• The thickness, which has a range of dimensions, including 0.003″, 0.005″, 0.008″, 0.012″, 0.020″, 0.032″ and 0.63″
• Teflon coating to form a protective layer over the tag and increase its longevity.

Benefits of Metal Equipment Tags

For tagging equipment in areas where using abrasives is a norm, durability and functionality are key attributes you should look for in a tag. Using metal equipment tags enables you to enjoy such advantages including:

Customization

You can choose custom metal equipment tags based on shapes, sizes, colors, and lettering. Depending on the purpose of the metal tag, you can personalize them to fit your working environment.

Durability

Durability plays an essential role in the quality of tags as substandard materials require frequent maintenance. Equipment tags provide years of durability that last as long as or even longer than your metal products.

Permanence

For permanently labeling equipment, metal tags serve as the best solution to mark several types of machinery. These tags provide permanence and durability required for vehicles exposed to hot and cold weather conditions.

Customize Metal Equipment Tags

With the plethora of options and benefits from utilizing metal equipment tags, you can efficiently label your machinery and communicate information effectively. You can also customize them to fit your business’s needs perfectly. Artcraft Sign Company provides outdoor signs to help your target audience interact better with your business.

Are you wondering what are decals? If you’ve decided to upgrade signage or marketing materials for your business, you may wonder if installing decals is a better choice than other types of displays. Decals are adaptable, affordable, and easily applied in a wide range of uses. If you’re looking for new ways to get your company’s name and logo out there for increased visibility, the benefits of using decals may just sway you over to their installation.

Understanding Decals

The term decal refers to any decoration added to another surface with some type of transfer or adhesive layer. This includes cut vinyl materials overlaid onto buildings or vehicles, stickers applied to surfaces, screen-printed and transferred labels, and much more. 

For signage purposes, decals are usually made of vinyl or other printed materials. They’re used for everything from identifying vehicles, such as the letter on the side of police cars, to advertising business both onsite and elsewhere. Some are solely for decorative or personal use, but many serve essential purposes. Businesses can put them to hundreds of uses, both directly inside the retail or office environment and by distributing them to customers and clients.

Benefits of Using Decals

Custom decal printing allows any business to unlock the full benefits of these useful tools. Vinyl stickers or printed designs are easily handed out as promotional items for customers or business partners. They’re affordable enough to use everywhere, putting an end to unlabeled or unidentified equipment, vehicles, and more. 

Easy to apply and often easy to remove when necessary, decals truly offer a wide range of benefits. Explore more potential benefits for decals to decide if they’re right for your project.

Decals Are Durable

Despite often only requiring a peel-and-stick process for application, many decals can last years even when exposed to the elements. Vinyl materials in particular are known for looking great with minimal maintenance. The problems that affect other signage and label materials often have little effect on the materials used for decal printing. 

Most products designed for outdoor use can guarantee no fading, peeling, or cracking for at least five years of use. That’s enough for even demanding government and public service projects that won’t see much service or maintenance over the years, such as public parks or monument facilities.

Attractive

Full-color printing, bold vinyl materials with patterns or surface effects, and specialty cutting all allow decals to shine. Artistic expression is easy with a printed sticker that shows off the company’s full name and logo in crisp detail. Of course, this means you’ll have to find high-quality custom decal printing for good results. Using the right materials for the decal depending on where it’ll be displayed also determines how attractive it remains over time. 

As mentioned above, many printing options allow for fade resistance that’s still looking good five years or longer after installation. Don’t settle for outdated-looking graphics when decals instantly update the look of any space, indoors or out.

High Resistance

For more demanding installations where weather conditions or exposure make signage a challenge, there are decal materials that can last. Some products have extended lifespans of up to 10 years with only minimal color loss and peeling. If sea spray, heat, or even vandalism is a problem, there are vinyl and other backing material options to prevent damage. 

Enjoy decals that last even in the toughest environments by working with a skilled custom printer.

Quality Decal Printing in Denver

Now that you know a little bit more about exactly what are decals, you’re ready to put them to good use around your business. Update your hours, post new information for customers, or just hand out some high-quality vinyl decals as free advertisement. ArtCraft Signs offers top-quality decal printing services in Denver to suit all of your needs.

In today’s competitive market, your business needs to display the best outdoor business sign possible if you want to bring in a steady stream of customers. Your signs should simultaneously attract attention and communicate your message to your target audience. Since these outdoor signs are an investment, it is wise to spend some time learning about the sign-making business to ensure you don’t end up buying a low-quality sign that will not survive the elements.

Why Does Your Outdoor Business Sign Matter?

As a business owner, you make a number of crucial decisions — where to locate your business, who to hire, and how to advertise your establishment. Selecting a quality outdoor business sign is one of the most important decisions you can make. 

You need to understand how to make it stand out attractively. Colors, fonts, materials, and lighting all contribute to the effectiveness of your sign. You also need to decide on the type of sign you want and where to locate it. Of course, what’s printed on your sign has the most impact on your business. The final decision will be to select the outdoor signs at a business vendor that meets your needs.

You need a reputable sign maker with knowledge of your local community and one who provides superior customer support.

1. Pay Attention to Colors and Fonts In Your Outdoor Sign Design

Your outdoor sign needs to stand out and project the image and reputation of your business. Using fancy fonts and garish colors might stand out but may also turn away your best customers. Fonts and typefaces should be simple and bold. Sans-serif fonts like Helvetica and Futura are easier to read than serif fonts like Times New Roman. Your design must connect with a driver passing your business at 30 to 50 miles per hour.

Colors are emotional for many people, and the colors you use in your sign should convey the emotions you want your customer to feel. For example, an outdoor sporting goods store will likely use different colors than a nail salon.

Follow your brand guide developed for your interior signs and marketing materials. Your brand image should be consistent across the customer experience.

2. Less Is More: Keep Your Sign Message Short

As mentioned previously, most people viewing outdoor signs for businesses will be driving by in a car and only have a few seconds to view your message. Keeping messages under seven words is a common rule of thumb, but it’s even better to use fewer words.

3. Sign Location Matters

Your business sign needs to be in an easily viewable location from the street and protected from traffic and damage from passing vehicles. Most businesses have signs on the side of their building and a freestanding sign closer to the road. For retail locations, window signs engage with shoppers who are passing by on foot. 

4. Sign Graphics Add Personality

Creative images, backgrounds, and digital images add personality to your sign. It’s crucial that your sign’s graphics don’t overwhelm your business name and message. Working with an experienced sign designer will make your job and decision more straightforward.

5. Yes, Size Does Matter

The size of the sign is also important. The ratio of the letters should match the size of the building. Using letters that are too small will go unseen, and letters that are too large will look out of place. If you need inspiration, take a look at outdoor signs near me for ideas. 

Customizing the Best Outdoor Business Signs

Outdoor business sign design communicates your brand and messaging to prospects and customers. In addition, an attractive design will enhance your neighborhood and blend in with the style and culture of your community. 

Customized lighting is an effective way to help your business stand out, especially if your business is open in the evening. Using contrasting colors will help your words pop against the background. Your sign should also be unique and showcase why your business is so special. 

Artcraft Sign Company is an experienced outdoor business sign company that is eager to provide you with plenty of tips and suggestions. Our skilled designers and installers will ensure that your sign expertly promotes your business and lasts for many years. In addition to traditional outdoor business signs, we also manufacture indoor signs, yard signs, vehicle signs, and building wraps. High-quality signs are a cost-effective way to promote your business and increase sales without breaking the bank.