Category: Blog

Signage plays a vital role in shaping brand perception and improving customer engagement. It serves as a visual representation of your business, which can leave a long-lasting impression. Therefore, well-placed and designed signage is crucial; otherwise, it can harm your brand image and ROI, resulting in missed opportunities and confusion for potential customers. 

This blog will tackle ten common signage mistakes you must avoid, helping your business stay on the right track.

The Importance of Effective Signage for Branding

Signage is an incredibly important medium for your business. It helps reinforce and establish brand identity through visuals. Effective signage attracts customers and creates a memorable experience that makes you stand out.  

For instance, globally renowned companies like Apple and McDonald’s have established themselves as synonymous with their brand identity. Their logos are instantly recognizable, no matter where you see them.

Top 10 Signage Mistakes to Avoid

Watch out for the following common errors when making signages, and ensure your message is consistently clear and compelling.

Poor Visibility and Readability

Signs that are difficult to see or read could result in missed opportunities, as potential customers may not understand or even notice your message. Using low-contrast colors, tiny fonts, and blending the message into the background fails to catch people’s attention.  

Select high-contrast colors and incorporate bold and large fonts to improve your sign’s visibility. Additionally, place your sign at an appropriate height and angle for excellent exposure.

Complex Design

Overly complicated or cluttered signage design can confuse customers. They may not grasp the brand message you intend to convey, and even worse, they might develop a misconception about it. 

To avoid this, keep your designs simple and focused on the intent. Use clean graphics, minimal text, and a clear call to action to attract the attention of your target audience in just one glance. 

Inconsistent Branding

Excellent branding only uses specific and cohesive brand colors, fonts, and logos. When the design is inconsistent, it can negatively affect your brand image. This will make it hard for the customer to  recognize and trust your brand, weakening your brand identity.

Use the same design elements across all your signage to align with your overall branding strategy and establish a strong and recognizable identity.

Incorrect Sign Placement

Putting signs in locations where they might be ignored or missed can reduce their effectiveness. Placing your signs in low-traffic areas, for instance, allows only a few people to see your advertisement, limiting your opportunity to tap your target audience.

Determine the best locations for your signs. Popular examples include shopping malls, busy intersections, public transit stations, highways and main roads, and stadiums or event centers. 

Outdated Information

Displaying incorrect or outdated information on signs can be misleading. Old business hours, incorrect contact numbers, or expired promotions can quickly damage credibility. 

Regularly updating your signs ensures that the information remains accurate. This is essential for maintaining your professionalism and trustworthiness as a brand.

Regulatory Neglect

Each state and city has different regulations regarding signage use. Ignoring local signage laws and regulations may result in fines, penalties, and significant reputational damage. Always check local policies and follow the area’s guidelines regarding signage size, lighting, placement, and content. 

Consult with the local authorities or a professional signage company before installing your signs to avoid legal repercussions.

Low-Quality Materials

Using low-quality materials for your signs leads to premature deterioration and damages your reputation. Peeling vinyl, faded colors, and damaged frames will reflect poorly on your business.

Always invest in high-quality, durable materials to ensure your signage looks professional and appealing for a long time. This will protect your brand image and make a good and positive impression about your business.

Poor Lighting

Inappropriate or inadequate lighting can make your signs difficult to see, especially at night or in low-light conditions. This rapidly limits their effectiveness and purpose.

To enhance visibility and appeal, incorporate proper lighting solutions, such as backlit signs or LED. These solutions guarantee that your sign will stand out, regardless of the time or weather conditions.

Lack of Maintenance

Poorly maintained signs can create a negative impression about your business. These common signage mistakes reflect a lack of attention to detail. To ensure your sign remains effective, cleaning, repairing, or replacing worn-out components is crucial.

Overlooked Sign Testing

Not testing the sign before use could result in unforeseen problems that may diminish its effectiveness. For example, signage that looks great on paper might not stand out. Without testing, you risk having signs go unnoticed, leading to a potential loss of visibility for your brand.

Conducting tests such as pilot installations or mock-ups allows you to assess the design’s visibility, readability, and overall effectiveness before finalizing the design and placement.

Takeaway

Well-designed and strategically placed signage is vital for your brand’s success. It’s a powerful medium for attracting customers and reinforcing your brand identity. Understanding the common signage mistakes to avoid ensures your signage can attract potential customers.

Rely on the experts at Artcraft Sign for quality signage that can draw thousands of customers to your business. Over the years, we’ve established long-lasting relationships with businesses of all sizes, from small local businesses to large national accounts. 

Call us now to get started with your project.

Have you ever wondered why some businesses consistently attract crowds? The secret lies in smart business sign placement. Positioning your signs in high-traffic areas like major roads and popular shopping spots significantly boosts brand visibility and attracts more customers. 

But what kind of areas, exactly? 

Find the answers in this blog. Let’s discuss why effective sign placement matters and the five vital high-traffic areas where you can make your signs stand out. Continue reading to find out.

Why Location Matters for Business Signs

Even the most eye-catching signs can fail to make an impact without strategic positioning in the right location. Placing them in high-traffic areas ensures your signs reach potential customers most likely to notice them. Thus, you can boost your brand’s profile and attract a larger audience anytime. 

That said, note that the quality of your signage is equally crucial. According to Fedex research, 68% of consumers avail the company’s products or services based on its signage alone. Therefore, in addition to a prime location, your business sign should be eye-catching, informative, and reflect your brand identity.

Top 5 High-Traffic Areas for Business Signs

Choosing the right location for business signs is key to maximizing exposure and capturing customer interest. These five high-traffic areas are perfect for effective business sign placement, each offering unique engagement and brand recognition advantages.

Busy Intersections

Intersections serve more than just crossing points; they offer excellent opportunities for businesses to use signage. The constant stream of crowds and vehicles ensures that many potential customers can see your sign. For instance, New York City features thousands of billboards and signs daily in bustling areas like Times Square.

You would gain many advantages of placing signs at busy intersections. In addition to high foot and vehicle traffic, you can attract a diverse audience, reinforce brand recall through frequent views, prompt instant interest from passersby, and establish a more credible image. These boost visibility, helping you grow your brand and reach a larger audience effectively.

Shopping Centers

Positioning your signs in shopping centers ensures high visibility for your business. It’s improbable for such areas to be completely empty. Some customers will always be around, even during slower times like business hours or holidays. Placing signage in retail hubs is also a perfect way to directly engage with potential customers, as they will likely notice and interact with the signage while shopping. 

Generally, businesses that thrive in these locations are restaurants, retail stores, salons, and service providers like repair shops or dry cleaners. If you work in these industries, you will surely benefit from capturing customer interest with business signs. Use these materials to guide shoppers to your store, highlight limited promotions, and create a strong visual presence overall.

Public Transit Stations

Public transit stations offer constant exposure to a large audience. Hundreds and thousands of commuters pass through these locations daily. This continuous flow of crowds gives businesses the perfect opportunity to showcase their brands, products, or services. It reinforces brand recognition and messaging to capture attention fast.

These stations serve a vast and diverse demographic, including commuters, students, tourists, and professionals from various walks of life. This allows businesses to reach a wide range of potential customers effortlessly.

Highways and Main Roads

A well-lit, prominent sign for a gas station on a major road attracts more motorists looking to refuel. While this seems like an uneventful occurrence, it has the potential to result in a larger consumer base and improved business outcomes. 

Highways and main roads connect local and urban areas at large scales, giving businesses plenty of opportunities to thrive. These areas do not run out of drivers and passengers passing through daily, significantly boosting business exposure and customer traffic. 

Stadiums and Event Venues

Consistently busy locations like stadiums and event venues are ideal for businesses to place signage. With thousands of people attending concerts, games, and other events, there is always a huge opportunity to be seen by a massive audience. The event attendees might be there for a different reason, but the correct signage placement and quality can spark their instant interest in your brand. 

Place signs where people can see them, such as at entrances and along main paths. Use vivid colors and bold fonts that quickly grab attention. To increase engagement, add fun graphics or interactive features. Most importantly, tailor your signage to fit the occasion.

Takeaway

Positioning your business signs in high-traffic areas is a proven method for attracting customer attention. When strategically placed at intersections, shopping centers, transit stations, and event venues, these high-quality signs guide people to the right destination: your business.

Struggling to determine a strategic approach to using business signs? Ensure effective business sign placement with Artcraft Sign. We’re a reputable custom sign company in Denver, CO providing expert signage solutions. We design, manufacture, install, and maintain various types of signage, from interior and exterior signs to digital displays.

Contact us today to get started with your project!

A well-maintained sign is essential in shaping a positive image for your business. It leaves a lasting impression that your customers will think about after they’ve gone. However, exposure to harsh weather conditions and pollution, along with everyday wear and tear, poses a risk for your signage to deteriorate.

In this blog, we will discuss effective business signs maintenance tips to keep your signage in top condition and your branding effective.

Clean Your Signs Regularly

Dirt, grime, and pollutants can accumulate on signage over time, reducing its visibility and detracting from the professional image you want your business to project. Regular cleaning is very important to keep signs looking their best and ensure they remain a helpful branding avenue for your business.

Maintaining business signage is easy as long as you use the proper tools and techniques. Here’s how to maintain business signs according to their material.

Vinyl Signs

The best thing about vinyl signs is that they are easy to clean. Use a sponge or soft cloth with mild soap and water to remove dirt and debris. Do not use abrasive cleaners or tools that could peel or scratch the vinyl. Rinse it with clean water and dry it with a soft cloth to prevent water spots from developing.

Metal Signs

Unlike other materials, metal signs require more attention. It is ideal to use a nonabrasive cleaner designed for metal surfaces only. Apply the cleaner with a soft and gentle scrub to remove any grime or dirt. After cleaning, rinse it with clean water and dry it thoroughly to avoid rust or corrosion.

Acrylic Signs

Acrylic signs are delicate, so handle them with care when cleaning. The best approach is to use a soft microfiber cloth and a nonabrasive cleaner. To avoid streaks, spray the cleaner on the cloth, not directly on the sign. Wipe the acrylic surface gently in a circular motion and finish by drying it with a clean cloth.

Apply Protective Coatings

Applying protective coatings to your business signs can significantly extend their lifespan. These coatings protect the signs against harmful UV rays and moisture and reduce fading.

Protective coatings can be tailored to different materials.

For Metal Signs

Metal signs need protection from UV damage, corrosion, and rust. Standard options are weather-resistant paint and clear powder coatings. These coatings create a barrier between the metal surface and the environment, thus preventing fading and oxidation. Be sure to follow the instructions before applying protective coatings.

For Vinyl Signs

For vinyl signs, you may opt for clear coat sprays or UV-resistant laminates. These coatings reduce sun exposure and prevent the material from cracking or peeling. Again, follow the manufacturer’s instructions. Or better yet, contact a signage professional to do the job.

Conduct Routine Inspections

Regular inspections are essential for identifying potential issues with your signs before they escalate into more severe issues. By catching these problems early, you can save time, effort, and money on repairs. 

Here are things you can include in your inspection checklist.

Loose or Missing Letters

Inspect your signs for any letters that may have become detached or are at risk of falling off. Loose or missing letters can make your sign look unprofessional and diminish its effectiveness. 

Fading or Peeling Paint

Check for any signs of fading or peeling paint, making your sign appear worn and neglected. Addressing these issues promptly will help maintain the sign’s visual appeal.

Rust or Corrosion

For metal signs, pay close attention to areas around screws, brackets, and edges for any signs of rust or corrosion. Rust can weaken the structure of the sign and cause long-term damage if not addressed early.

Burnt-Out Lights

If you have illuminated signs, ensure that all lights are functioning correctly. Replace burnt-out bulbs to keep the sign visible and effective, especially at night.

Address Repairs Promptly

Even minor damage to your signage can quickly worsen if not addressed immediately. Prompt repairs help prevent more significant problems and maintain the sign’s visual appeal and effectiveness.

Loose or Detached Letters

Use adhesives or fasteners suitable for the sign material to reattach loose or detached letters securely. For vinyl or acrylic letters, weather-resistant glue is effective, while metal or wooden letters may require screws or bolts. Ensure the surface is clean and dry before application for a strong bond.

Burnt-Out Bulbs in Illuminated Signs

To keep your illuminated sign fully functional, replace burnt-out bulbs immediately. Use the correct type and wattage specified by the manufacturer, and inspect the electrical connections for loose wires or issues.

Surface Damage

For signs with surface damage, such as peeling paint or scratches, perform touch-ups with matching paint or replace damaged panels to maintain the sign’s appearance. Ensuring the repair is seamless and secure will prevent further deterioration and keep the sign looking new.

For more complex repairs, such as extensive damage or intricate sign structures, it’s advisable to seek professional help. Experts can ensure repairs are done correctly and safely, preserving the integrity and effectiveness of your sign.

Adapt Maintenance to Seasonal Shifts

Different seasons could significantly impact the condition of your business signage, especially with extreme conditions such as heat, snow, and heavy rains. Here are some seasonal business signs maintenance tips to ensure your signs are weather-resistant all year round.

Winter

During winter, check for snow and ice buildup on your signage, which can obstruct visibility and cause damage. Clear away any accumulated snow and ice to prevent potential issues. Inspect for water damage from freezing temperatures, which can lead to cracking or structural damage. 

Summer

Intense sunlight exposure can cause signs to fade and crack. To prevent further deterioration, regularly inspect for signs of sun damage and ensure that protective coatings are in place and functioning properly. 

Fall/Spring

Inspect for damage caused by wind or storms. Accumulated dirt and leaves can also affect the sign’s visibility and appearance, so regularly clean off debris.

Takeaway

With the right business signs maintenance tips, you can protect your signs from the elements, upholding your brand’s integrity and ensuring customers see your business in the best light.

With over 142 years in the industry, Artcraft Sign Company has honed its expertise in delivering business signs that are crafted with the highest-quality materials, customized to your specific requirements, and easy to maintain. Choose us for expert signage solutions that will elevate your business. Fill out this form to get started!

Did you know that signage significantly increases customer traffic? A FedEx survey showed that nearly 76% of consumers had entered a store solely based on its signage. 

Channel letters are three-dimensional and individually lit signs that can help make your business name or logo more attractive and memorable. In a competitive market, strategic and creative signage such as this is vital in attracting customers and enhancing visibility. In this blog, we will explore five innovative ways to use channel letter signage to elevate your business to higher heights.

Standout Storefront Signage

Channel letters are an incredible option if you want your storefront signage to stand out from the rest. Prominent and eye-catching, channel letter’s three-dimensional design allows businesses to display their logo or name in a bold and dynamic way. Some of the notable brands that use channel letters are Target and Starbucks.

Whether illuminated or non-illuminated, channel letters enhance visibility all day and night, ensuring your brand remains noticeable 24/7. Front-lit or backlit channel letters are highly effective in attracting attention during nighttime. On the other hand, non-illuminated storefront channel letters offer a clean and sleek look that relies on natural light, which is very effective during the day.

Interior Branding in Retail Spaces

Channel letters are not just for the exterior. They can also be an effective way to enhance your branding inside your business premises. Whether you place them in reception areas or promotional zones, channel letters offer a powerful means to maintain consistent branding. From the moment the customer steps inside, they will immediately identify the brand.

Maintaining consistent branding is crucial, especially in retail businesses. This ensures that customers have a seamless experience from entering the store to leaving. The visual impact of interior branding channel letters helps reinforce the brand identity and leaves a lasting impression. 

Backlit Channel Letters for Elegant Ambiance

A backlit or halo-lit channel letter is an incredible signage in which light shines from behind the letters. This creates a soft, glowing halo effect that adds sophistication and depth to business signage. Backlit channel letter signage can also elevate the aesthetic appeal of spaces such as boutiques, luxury hotels, spas, restaurants, and upscale retail stores through an elegant touch that traditional signage cannot provide.

Illuminated channel letters create a warm and inviting ambiance that can attract customers and enhance their overall experience. Whether indoors or outdoors, backlit channel letters maintain a polished and refined look. Effective channel letters can never go wrong, as they make your brand look sophisticated and flashy.

Directional and Informational Signs

Channel letters can also be used as functional signage, guiding customers to specific areas like checkout zones, lounges, or restrooms within the business premises. Clear and visually appealing directional signage can enhance the customer experience, making it easier for them to navigate the business space.

In a hectic environment, directional channel letters can highlight significant areas, such as fitting rooms and customer service desks, for easy navigation. This is beneficial in larger spaces like corporate offices, airports, or shopping centers, as it can provide effective wayfinding and branding.

Channel letters are also an incredible option for directional signage due to their durability and readability. Made from strong materials, these signs can withstand weather conditions while maintaining their visual appeal. Channel letters’ three-dimensional designs ensure they are easily readable even from a distance.

Event and Seasonal Signage

Businesses can utilize channel letters’ versatility to create customized signage for special events or seasonal promotions, such as themed events or holiday displays. Its flexibility allows a wide range of customized options in sizes, colors, and themes, which allows businesses to align their signage with certain campaigns or occasions.

For instance, channel letters can be temporarily installed for holiday decorations, sales events, or promotional campaigns that require eye-catching and different signage. Channel letters are suitable for any theme, whether in bold red for a festive Yuletide season or in a script font for summer promos.

Businesses can experiment with creative lighting effects, interactive elements, or playful fonts to make these temporary installations more attractive and engaging. Incorporating seasonal themes or motifs like autumn leaves or snowflakes into the design adds a thematic touch that helps enhance the appeal.

Takeaway

Channel letter signage serves various purposes, be it for standout storefront advertising, interior branding, creating an elegant ambiance, providing directions and information, and promoting events. By thinking outside the box and exploring its innovative designs and applications, businesses can significantly boost visibility, strengthen brand recognition, and create more engaging customer experiences. 

At Artcraft Sign Company, we specialize in designing and installing signage. With over 142 years of experience, we have catered to diverse signage needs, using quality materials and state-of-the-art equipment to create durable and visually appealing signs.

Choose Artcraft Sign Company for channel letter sign solutions that will elevate your business. Fill out this form to get started!

Approximately 26% of adults in the United States live with some form of disability, emphasizing the vital need for accessible healthcare settings. Americans with Disabilities Act (ADA) signs for healthcare facilities are crucial in enhancing patient experience and ensuring accessibility for everyone. 

In this blog post, we will discuss the benefits of ADA signage in healthcare facilities, including improving patient satisfaction, complying with legal requirements, and promoting a more inclusive environment.

Understanding ADA Signage Requirements for Healthcare Facilities

Healthcare facilities are hectic. Just entering a medical center could be stressful for patients or even employees. Even though some people can become accustomed to the place, others still prefer looking for signage. 

American with Disabilities Act signage requirements for healthcare settings are designed to ensure that facilities are accessible and navigable for all individuals, including those with disabilities. Regulations regarding ADA signs for healthcare facilities cover various aspects of signage, including placement, size, font, color contrast, and tactile features such as Braille. 

Room identification, directional, and restroom signs are all types of ADA signage commonly required in healthcare facilities to provide clear and accessible information for patients and visitors.

Enhancing Wayfinding and Navigation for Patients

ADA signage significantly improves patient, visitor, and staff’s wayfinding and navigation by providing precise and accessible directions. Clear directional signage is significant for guiding patients to various departments, clinics, and amenities, reducing confusion and stress.

Effective wayfinding signage in healthcare facilities includes prominently placed directional signs at essential junctions, well-marked exits, and clearly labeled room numbers. These features contribute to a positive patient experience by ensuring that individuals can easily find their destinations within the facility.

Communicating Critical Information Effectively

ADA signage is vital in communicating critical information to patients, such as room numbers, clinic names, and emergency exits. Clear and concise signage ensures patients can quickly locate their needed services without confusion or delay. 

These signage designs prioritize readability and clarity. These may include high-contrast color schemes, large sans-serif fonts, and tactile elements. These design elements make the information accessible and easy to understand for all patients, including those with visual impairments.

Promoting Safety and Accessibility in Healthcare Environments

ADA signage promotes safety and accessibility in healthcare environments by clearly identifying accessible routes, parking spaces, and amenities. By marking these areas, healthcare facilities ensure patients with disabilities can navigate the space safely and efficiently. 

ADA-compliant signage is also essential for communicating safety protocols within healthcare facilities, such as COVID-19 guidelines and infection control measures, ensuring that all patients and staff know and can follow necessary precautions.

It also enhances safety and accessibility with signs indicating wheelchair-accessible entrances and exits, reserved parking for individuals with disabilities, and marked hand hygiene stations.

These signs are designed to be easily readable and understandable. This supports the safety and well-being of all patients, including those with mobility challenges.

Enhancing the Patient Experience with Branded ADA Signage

Healthcare facilities can use branded ADA signage to create a welcoming, cohesive environment that reflects their identity and values. By integrating branding elements such as logos, colors, and typography into ADA signage designs, facilities can enhance their spaces’ aesthetic appeal and consistency while maintaining compliance with accessibility standards. 

Healthcare facilities that have successfully incorporated branded ADA signage include hospitals using corporate colors and fonts on room identification signs, clinics displaying their logo on directional signs, and medical centers adding brand-specific design elements to restroom and amenity signs.

Addressing Unique Needs in Specialized Healthcare Settings

Specialized healthcare settings, such as long-term care facilities and rehabilitation centers, have unique ADA signage needs to ensure accessibility for diverse patient populations. 

ADA signage in these settings can be customized to address specific requirements, such as using child-friendly designs in pediatric clinics and incorporating larger text and higher contrast for seniors.

Takeaway

Signage in healthcare facilities like hospitals and clinics has been proven effective in reducing stress by ensuring that these facilities are easy to navigate. That is why having an ADA-compliant facility with attention-grabbing and striking signage is very important. If you are in healthcare, it is crucial that you invest in the best ADA signs for healthcare facilities.

Artcraft Sign Company specializes in delivering tactile ADA signage solutions for healthcare facilities that enhance the overall patient experience. We understand the unique needs of healthcare environments and offer a wide array of design options and materials to seamlessly integrate ADA-compliant signage into your facility. Additionally, our precise Grade 2 Braille translation ensures that all signage is accessible to individuals with visual impairments. 

Call 303-777-7771 or fill out this form to get started!

Imagine entering an office lobby and being greeted by a vibrant, eye-catching sign promoting an exciting new product launch or upcoming company event. Creating custom office lobby signs for special events helps cement your brand and allows your logo and name to be displayed professionally for everyone to notice.

According to a study commissioned by FedEx with Ketchum Global Research & Analytics, 68 percent of customers prefer a business with solid and powerful signage.

In this blog post, we will explore the key benefits of customized lobby signs, the importance of creativity in their design, and how they can enhance your promotional efforts.

Understanding the Purpose of Custom Office Lobby Signs

Custom office lobby signs are crucial in promoting special events and promotions. They capture attention and convey important information at a glance. These signs enhance visibility, create excitement, and drive engagement among employees and visitors, making them aware of and interested in upcoming events.

Businesses can maximize their promotional impact and foster a vibrant, dynamic environment by strategically placing these signs in high-traffic areas.

Identifying Key Elements to Highlight

When designing custom office lobby signs for special occasions, it’s crucial to highlight essential elements such as event dates, themes, featured products or services, and any special offers. 

Displaying the event’s date ensures visitors know the timing, while themes and featured offerings pique interest and create anticipation. Including details about special promotions or exclusive deals enhances the sign’s effectiveness in driving engagement and encouraging participation.

Choosing the Right Design Elements

When creating custom office lobby signs for special events, consider design elements that effectively convey the message. Vibrant colors attract attention; eye-catching graphics and bold typography ensure readability and impact.

Incorporating cohesive branding elements and using contrasting colors to highlight essential information can further enhance the sign’s effectiveness in communicating event details and generating excitement among viewers.

Incorporating Branding

Integrating branding elements into custom office lobby signs is crucial for maintaining consistency and promoting brand recognition. Incorporating logos, brand colors, and fonts into the design ensures that the signs align with the business’s brand identity. This approach not only reinforces brand familiarity but also establishes a cohesive visual presence that enhances the professionalism and impact of the signage.

Customizing for Different Events and Promotions

Custom office lobby signs can be tailored to various events and promotions to communicate their unique messages effectively. Customization varies based on the event’s goals, ensuring each sign resonates with its intended audience and enhances engagement.

For example, a product launch sign may feature bold graphics and product images, emphasizing innovation and excitement. Holiday sales signs could incorporate seasonal colors and themed imagery to evoke a festive atmosphere. Employee recognition event signs may focus on celebrating achievements with personalized messages and corporate branding. 

Utilizing Versatile Materials and Techniques

It is best to think about the materials and techniques for creating custom office lobby signs that suit the specific needs of each signage project. Each material and technique offers unique benefits in terms of durability, flexibility, and visual appeal, catering to different preferences and objectives.

Vinyl decals offer flexibility and ease of application, which are ideal for temporary promotions or frequent updates. Acrylic plaques provide a sleek, professional appearance and durability for long-term displays. Digital displays allow dynamic content updates and interactive features, maximizing visual impact and engagement. 

Ensuring Accessibility and Compliance

It’s crucial to ensure that custom office lobby signs are accessible and compliant with ADA regulations to accommodate all visitors. Incorporating tactile elements such as raised lettering and Braille translation ensures accessibility for visually impaired individuals. Mounting signs at appropriate heights and using contrasting colors enhances readability for everyone.

By adhering to ADA guidelines, businesses demonstrate inclusivity and ensure that all visitors can effectively access important information displayed on their signage.

Takeaway

Custom office lobby signs for special events are vital in promoting and enhancing brand visibility. By tailoring signage to different events and promotions, utilizing versatile materials and techniques, and ensuring accessibility and compliance with ADA regulations, businesses can effectively communicate messages and engage with their audience. 

At Artcraft Sign Company, we specialize in designing and installing both indoor and outdoor business signs, as well as digital prints and equipment tags. With over 142 years of experience, we have catered to diverse signage needs, using quality materials and state-of-the-art equipment to create durable and visually appealing signs.

Choose Artcraft Sign Company for custom office lobby sign solutions that will elevate your business. Call 303-777-7771 to get started!

Outdoor advertising is a powerful tool for businesses to capture potential customers’ attention. However, the effectiveness of signage can be compromised if it is not designed to withstand any weather conditions.

Weather-resistant signage ensures outdoor advertising maintains its visual appeal and effectiveness. Durability and longevity are essential for resilient signage as they reduce the need for frequent repairs and replacements. 

In this blog, we will explore the top ten weather-resilient signage solutions that can withstand the toughest weather conditions.

Metal Signs

The durability and weather resistance of metal signage materials are proven. Their ability to maintain structural integrity and appearance in diverse environmental conditions ensures that they provide lasting value and functionality.

Common metal signs include the following:

• Stainless Steel: It is one of the most durable materials available. Stainless steel resists rust and corrosion, even when exposed to acidic or alkaline conditions. This material performs well in extreme temperatures, both hot and cold.
• Aluminum: It is popular for being lightweight yet incredibly strong. Aluminum is also resistant to corrosion, even in salty and moist conditions. It can withstand strong UV rays, heavy rains, and snow.

PVC Signs

The natural weather-resistant properties of PVC make them popular for outdoor advertising and signage. It is a perfect option for combating moisture, humidity, and rain. Unlike certain metals like wood, it does not absorb water, which prevents degradation and warping. PVC does not corrode, making it ideal for coastal environments with prevalent moisture and saltwater.

Regarding sunlight resistance, PVC signs can be treated with UV inhibitors to protect them from prolonged sun exposure. This helps prevent the material from becoming brittle and maintains its color vibrancy.

Acrylic Signs

Acrylic signs are known for their visual appeal and durability, making them a popular option for weather-resistant signage. They resist cracking, fading, and weather-related damage, ensuring longevity under harsh environmental conditions. 

Acrylic signs are used for various applications in outdoor advertising settings. They can be illuminated to add an attractive glow. Its smooth and glossy finish offers a professional and upscale look that can enhance brand appeal and visibility. 

Vinyl Banners

The leading weather-resistant qualities of vinyl banners are UV resistance and waterproofing. These excellent features ensure that this material maintains its structural integrity and vibrant colors despite prolonged exposure to sunlight and rain, making it an excellent material for outdoor signage.

Vinyl banners are unmatched in their versatility. They are usually used for public announcements, storefront promotions, and events. To extend their lifespan, vinyl banners should be tightly secured to prevent wind damage.

HDU Signs

HDU, or high-density urethane, is renowned for its excellent weather-resistant properties, which make it a good choice for outdoor advertising. This material resists moisture, UV damage, and temperature fluctuations.

HDU signs also mimic the appearance of traditional advertising materials like wood, which is an ideal option for a classic and durable look. They are often preferred in signage projects like wayfinding markers, monuments, and business signs.

Corrugated Plastic Signs

Corrugated plastic signs are durable and lightweight, perfect for temporary outdoor signage. Their weather-resilient nature ensures they can withstand wind, rain, and sunlight without significant wear and tear, thus maintaining their functionality and appearance over time.

Due to their ease of installation and maintenance, corrugated plastic signs are perfect for real estate listings, promotional campaigns, and events.

Proper installation is important to maximize its lifespan and avoid wind damage. Be sure to clean them with mild soap and water to remove debris and dirt. 

Polycarbonate Signs

One of the leading weather-resilient solutions for outdoor advertising is polycarbonate signs. They are the perfect choice if you are looking for a highly resistant material to UV rays and impact. Polycarbonate signs can also maintain their durability and clarity even under longer exposure to sun and rain. 

Polycarbonate is widely used in safety signs in industrial settings, public transportation displays, and storefront signage. Proper installation and care are essential to ensure its long-term durability.

Fiberglass Signs

Fiberglass signs are popular in outdoor settings for their exceptional durability. They offer superior resistance to corrosion, weathering, and vandalism. They can withstand harsh weather conditions like moisture, extreme temperatures, and UV exposure. 

Due to their robust nature, fiberglass signs greatly benefit the manufacturing, utilities, and transportation industries. Common applications include facility markers, safety or regulatory signage, and public information displays.

LED Signs

Another top-notch signage solution for outdoor advertising is LED signs. Because they are sealed, they are protected against dust, rain, and extreme temperatures.

LED signage’s benefits are enhanced versatility to display dynamic content. Businesses leverage LED for eye-catching and vibrant displays that boost brand visibility and engagement. They are evident in billboards, storefront signs, and public event promotions.

Stone Signs

If you are looking for resilient exterior signage solutions, stone signs are the best choice. They offer timeless appeal and longevity. Marble and granite are commonly used for their durability and ability to withstand harsh weather conditions. Rain or shine, you can always ensure that your signage will stand out.

Stone signs in outdoor settings include parks, estates, businesses, entrance markers, memorials, and historical plaques.

Takeaway

Weather-resistant signage ensures your message stands strong through rain or shine. Know your options to enhance the longevity and impact of your brand’s outdoor presence.

With over 142 years in the industry, Artcraft Sign has honed its expertise to deliver outdoor signs crafted with the highest-quality materials and customized to your specific requirements. Our commitment to excellence ensures that your signage not only withstands the weather but also makes a lasting impression on your audience.

Ready to weatherproof your brand’s outdoor presence? Call (303) 777-7771 today to discover how we can elevate your signage.

In the era of digital communication, decals and stickers are still among the most powerful communication tools, yet they’re often underestimated. These seemingly low-tech and old-school designs can have a profound impact in different settings, including educational environments. 

From aiding navigation to fostering school spirit, custom decals and stickers for schools offer a multitude of benefits. Let’s explore how these vibrant, adhesive wonders can transform educational spaces and contribute to a thriving school community.

Enhancing School Branding

Branding shapes a school’s identity. Custom decals and stickers play a pivotal role in this by prominently displaying school logos, colors, and mascots throughout the campus. These visual elements also serve as effective marketing tools, making the institution more appealing to prospective students, faculty, and staff. 

For example, stickers on student supplies and decals on classroom windows create a cohesive look, while distributing branded items at events enhances visibility and recognition within the community, ultimately strengthening the school’s overall brand presence.

Promoting School Spirit

Custom decals and stickers boost school spirit. Prominently displaying these materials can create a unified visual identity that everyone in the community can rally around. For example, placing decals on buses and cars enhances visibility and pride during school events and daily commutes. 

Similarly, adorning sports equipment and team uniforms with custom stickers boosts team morale and reinforces a sense of unity and school pride during competitions. This ensures that the school’s identity is consistently celebrated and represented.

Improving Wayfinding and Navigation

Custom decals and stickers for wayfinding and navigation provide clear and visually appealing directions that are helpful for students, staff, and visitors to find their way around.

Strategic design and placement of directional custom decals and stickers for schools are essential for effective wayfinding. They should be placed in significant locations like entryways and intersections for visibility. Labels for offices, classrooms, and facilities could feature icons, room numbers, or arrows that can convey information quickly. 

Enhancing Safety and Awareness

Custom decals and stickers for school safety are vital communication tools. These materials provide visible and clear instructions that are helpful during emergencies.

These decals use recognized symbols and bright colors to ensure safety information is easily understood and noticeable. Decals for fire exits, evacuation routes, and first aid stations should be placed in prominent locations, such as near doorways and along main corridors, to guide individuals effectively.

Personalizing Learning Spaces

Personalized decals can connect students to their learning environment, fostering a sense of ownership and pride. Educational decals and stickers can be used to decorate classroom walls, doors, and windows with various content. 

They can feature educational material like the periodic table, maps, mathematical formulas, inspirational quotes, and motivational messages that encourage positivity and a growth mindset. Educators can create a visually stimulating environment that supports learning and emotional well-being by incorporating these elements.

Takeaway

The benefits of custom decals and stickers for schools go beyond being decorative. They elevate school spirit, enhance safety protocols, strengthen the school’s unique identity, and ultimately create more engaging educational environments.

Get the best custom decals and stickers for your school from us at Artcraft Sign. With over 142 years of experience, we bring unmatched expertise in creating high-quality prints using top-notch materials.

Call (303) 777-7771 today and see how we can help bring your vision to life.