outdoor store Weather-Resilient Signage

Top 10 Weather Resistant Signage Solutions for Outdoor Advertising

Outdoor advertising is a powerful tool for businesses to capture potential customers’ attention. However, the effectiveness of signage can be compromised if it is not designed to withstand any weather conditions.

Weather-resistant signage ensures outdoor advertising maintains its visual appeal and effectiveness. Durability and longevity are essential for resilient signage as they reduce the need for frequent repairs and replacements. 

In this blog, we will explore the top ten weather-resilient signage solutions that can withstand the toughest weather conditions.


Metal Signs

The durability and weather resistance of metal signage materials are proven. Their ability to maintain structural integrity and appearance in diverse environmental conditions ensures that they provide lasting value and functionality.

Common metal signs include the following:

  • Stainless Steel: It is one of the most durable materials available. Stainless steel resists rust and corrosion, even when exposed to acidic or alkaline conditions. This material performs well in extreme temperatures, both hot and cold.
  • Aluminum: It is popular for being lightweight yet incredibly strong. Aluminum is also resistant to corrosion, even in salty and moist conditions. It can withstand strong UV rays, heavy rains, and snow.


PVC Signs

pvc sign weather resistant signage

The natural weather-resistant properties of PVC make them popular for outdoor advertising and signage. It is a perfect option for combating moisture, humidity, and rain. Unlike certain metals like wood, it does not absorb water, which prevents degradation and warping. PVC does not corrode, making it ideal for coastal environments with prevalent moisture and saltwater.

Regarding sunlight resistance, PVC signs can be treated with UV inhibitors to protect them from prolonged sun exposure. This helps prevent the material from becoming brittle and maintains its color vibrancy.


Acrylic Signs

Acrylic signs are known for their visual appeal and durability, making them a popular option for weather-resistant signage. They resist cracking, fading, and weather-related damage, ensuring longevity under harsh environmental conditions. 

Acrylic signs are used for various applications in outdoor advertising settings. They can be illuminated to add an attractive glow. Its smooth and glossy finish offers a professional and upscale look that can enhance brand appeal and visibility. 


Vinyl Banners

vinyl banner weather resistant signage

The leading weather-resistant qualities of vinyl banners are UV resistance and waterproofing. These excellent features ensure that this material maintains its structural integrity and vibrant colors despite prolonged exposure to sunlight and rain, making it an excellent material for outdoor signage.

Vinyl banners are unmatched in their versatility. They are usually used for public announcements, storefront promotions, and events. To extend their lifespan, vinyl banners should be tightly secured to prevent wind damage.


HDU Signs

HDU, or high-density urethane, is renowned for its excellent weather-resistant properties, which make it a good choice for outdoor advertising. This material resists moisture, UV damage, and temperature fluctuations.

HDU signs also mimic the appearance of traditional advertising materials like wood, which is an ideal option for a classic and durable look. They are often preferred in signage projects like wayfinding markers, monuments, and business signs.


Corrugated Plastic Signs

Corrugated plastic signs are durable and lightweight, perfect for temporary outdoor signage. Their weather-resilient nature ensures they can withstand wind, rain, and sunlight without significant wear and tear, thus maintaining their functionality and appearance over time.

Due to their ease of installation and maintenance, corrugated plastic signs are perfect for real estate listings, promotional campaigns, and events.

Proper installation is important to maximize its lifespan and avoid wind damage. Be sure to clean them with mild soap and water to remove debris and dirt. 


Polycarbonate Signs

restroom signage

One of the leading weather-resilient solutions for outdoor advertising is polycarbonate signs. They are the perfect choice if you are looking for a highly resistant material to UV rays and impact. Polycarbonate signs can also maintain their durability and clarity even under longer exposure to sun and rain. 

Polycarbonate is widely used in safety signs in industrial settings, public transportation displays, and storefront signage. Proper installation and care are essential to ensure its long-term durability.


Fiberglass Signs

Fiberglass signs are popular in outdoor settings for their exceptional durability. They offer superior resistance to corrosion, weathering, and vandalism. They can withstand harsh weather conditions like moisture, extreme temperatures, and UV exposure. 

Due to their robust nature, fiberglass signs greatly benefit the manufacturing, utilities, and transportation industries. Common applications include facility markers, safety or regulatory signage, and public information displays.


LED Signs

weather-resilient led signage

Another top-notch signage solution for outdoor advertising is LED signs. Because they are sealed, they are protected against dust, rain, and extreme temperatures.

LED signage’s benefits are enhanced versatility to display dynamic content. Businesses leverage LED for eye-catching and vibrant displays that boost brand visibility and engagement. They are evident in billboards, storefront signs, and public event promotions.


Stone Signs

If you are looking for resilient exterior signage solutions, stone signs are the best choice. They offer timeless appeal and longevity. Marble and granite are commonly used for their durability and ability to withstand harsh weather conditions. Rain or shine, you can always ensure that your signage will stand out.

Stone signs in outdoor settings include parks, estates, businesses, entrance markers, memorials, and historical plaques.



Weather-resistant signage ensures your message stands strong through rain or shine. Know your options to enhance the longevity and impact of your brand’s outdoor presence.

With over 142 years in the industry, Artcraft Sign has honed its expertise to deliver outdoor signs crafted with the highest-quality materials and customized to your specific requirements. Our commitment to excellence ensures that your signage not only withstands the weather but also makes a lasting impression on your audience.

Ready to weatherproof your brand’s outdoor presence? Call (303) 777-7771 today to discover how we can elevate your signage.

Custom Decals and Stickers for Schools and Educational Institutions

In the era of digital communication, decals and stickers are still among the most powerful communication tools, yet they’re often underestimated. These seemingly low-tech and old-school designs can have a profound impact in different settings, including educational environments. 

From aiding navigation to fostering school spirit, custom decals and stickers for schools offer a multitude of benefits. Let’s explore how these vibrant, adhesive wonders can transform educational spaces and contribute to a thriving school community.


Enhancing School Branding

Branding shapes a school’s identity. Custom decals and stickers play a pivotal role in this by prominently displaying school logos, colors, and mascots throughout the campus. These visual elements also serve as effective marketing tools, making the institution more appealing to prospective students, faculty, and staff. 

For example, stickers on student supplies and decals on classroom windows create a cohesive look, while distributing branded items at events enhances visibility and recognition within the community, ultimately strengthening the school’s overall brand presence.


Promoting School Spirit


school decals

Custom decals and stickers boost school spirit. Prominently displaying these materials can create a unified visual identity that everyone in the community can rally around. For example, placing decals on buses and cars enhances visibility and pride during school events and daily commutes. 

Similarly, adorning sports equipment and team uniforms with custom stickers boosts team morale and reinforces a sense of unity and school pride during competitions. This ensures that the school’s identity is consistently celebrated and represented.


Improving Wayfinding and Navigation

Custom decals and stickers for wayfinding and navigation provide clear and visually appealing directions that are helpful for students, staff, and visitors to find their way around.

Strategic design and placement of directional custom decals and stickers for schools are essential for effective wayfinding. They should be placed in significant locations like entryways and intersections for visibility. Labels for offices, classrooms, and facilities could feature icons, room numbers, or arrows that can convey information quickly. 


Enhancing Safety and Awareness

school decal signage for safety and emergency awareness

Custom decals and stickers for school safety are vital communication tools. These materials provide visible and clear instructions that are helpful during emergencies.

These decals use recognized symbols and bright colors to ensure safety information is easily understood and noticeable. Decals for fire exits, evacuation routes, and first aid stations should be placed in prominent locations, such as near doorways and along main corridors, to guide individuals effectively.


Personalizing Learning Spaces

Personalized decals can connect students to their learning environment, fostering a sense of ownership and pride. Educational decals and stickers can be used to decorate classroom walls, doors, and windows with various content. 

They can feature educational material like the periodic table, maps, mathematical formulas, inspirational quotes, and motivational messages that encourage positivity and a growth mindset. Educators can create a visually stimulating environment that supports learning and emotional well-being by incorporating these elements.



The benefits of custom decals and stickers for schools go beyond being decorative. They elevate school spirit, enhance safety protocols, strengthen the school’s unique identity, and ultimately create more engaging educational environments.

Get the best custom decals and stickers for your school from us at Artcraft Sign. With over 142 years of experience, we bring unmatched expertise in creating high-quality prints using top-notch materials.

Call (303) 777-7771 today and see how we can help bring your vision to life.

8 Benefits of a Lighted Storefront Sign For Business

arcade business with lighted storefront sign


Did you know that approximately 76% of consumers have entered a store or business based solely on its signage? Storefront signage holds incredible power in shaping consumer behavior and driving sales. An illuminated storefront has more spark. It offers a multitude of benefits that can elevate your business to new heights of success.

In this blog, we will discuss the benefits of a lighted storefront sign. Keep reading to discover how illuminated storefront signs can transform your business.


Enhanced Visibility

ice cream business with lighted storefront sign

A lighted storefront increases visibility, especially during evening hours or in low-light conditions. The bright, illuminated display ensures your business is easily noticeable to passersby, even from a distance.

Illuminated signage also helps businesses draw attention and stand out from surrounding competitors. In busy commercial areas or dimly lit streets, a well-lit sign can be the deciding factor in attracting potential customers. By catching the eye and making a memorable impression, your business can enhance its presence, ultimately leading to increased sales.


24/7 Advertising

One of the most valuable advantages of storefront signs is 24/7 advertising. This means your business remains accessible and visible to potential customers all day and night. Unlike traditional signs for business, it promotes your business around the clock without much effort.

The constant presence of a lighted storefront reinforces brand recognition. It guarantees that your business remains top-of-mind for potential customers, even beyond business hours.


Increased Foot Traffic

A well-lit storefront sign can attract more foot traffic to the business by drawing attention to its location. The bright illumination acts as a visual cue, enticing passersby to stop and explore what the store offers.

For example, imagine a cozy coffee shop on a bustling street. Its illuminated sign glows warmly in the evening, catching the eye of pedestrians. The inviting light serves as a beacon, guiding potential customers to the entrance and prompting them to step inside for a warm beverage, thereby increasing the likelihood of impulse visits and boosting overall foot traffic.


Brand Reinforcement

hotel signages with lighting for advertising and visibility

Lighted storefronts reinforce brand identity and establish a strong presence in the local community. The illuminated display not only highlights the business name but also showcases its logo and brand colors, creating a memorable visual.

Consistency in signage helps customers easily identify and remember the business. A well-designed, illuminated sign that aligns with the brand’s overall aesthetic ensures that the brand remains top-of-mind. This visual consistency across all marketing channels, from the storefront to advertising materials, builds trust and familiarity, encouraging repeat visits and fostering customer loyalty.

Professional Image

An aesthetically pleasing storefront sign signifies professionalism. Customers will consider your business as trustworthy and established. A storefront sign crafted by a professional sign maker not only enhances visibility but also elevates the perceived quality of the business. This attention to aesthetics and presentation reflects positively on the business, reinforcing its image as a reputable and reliable choice in customers’ eyes.


Cost-Effective Advertising

The cost-effectiveness of lighted storefront sign is undeniably the best reason to invest in them. Although they may seem costly at first, the long-term benefits of an attractive storefront sign outweigh the initial investment. 

With lit storefronts, you can save a lot instead of using print media, digital advertising, or television commercials. When you have a high-quality illuminated sign, you make a one-time investment that becomes more fruitful in the coming years.


Customization Options

Lit storefront signs offer businesses several customization options. It will allow your business to create signs that reflect your unique brand aesthetics and can help set you apart in the marketplace. Among the most popular customization options are backlighting, LED lighting, and channel letters. With these options, you can surely get the feel or vibe you want to show your target customers.



The benefits of a lighted storefront sign provide compelling reasons to invest in one. At Artcraft Sign Company, we specialize in designing and installing lit storefront signs. With over 142 years of experience, we cater to diverse signage needs, using quality materials and state-of-the-art equipment to create durable and visually appealing illuminated signs.

Choose Artcraft Sign Company for exceptional illuminated storefront signage that will elevate your business and resonate with the Denver community. Call 720-794-5732 now if you want your business to shine bright and stand out.

The Impact of Custom Business Signs on Denver’s Local Economy


outdoor custom business signs in denver

Denver’s economy is vibrant and diverse, making it a center for entrepreneurship. In this landscape, custom business signs are powerful tools for driving growth and visibility. Signage can help local businesses establish a strong presence in a competitive marketplace.

In this blog post, we will explore the impact that customized business signs have on Denver’s local economy. Additionally, we will address the regulatory frameworks governing signage in Denver and provide insights into compliance and best practices. Finally, we’ll discuss the principles of effective sign design, emphasizing both aesthetic appeal and environmental sustainability.

Keep reading to discover signage’s role in shaping Denver’s thriving business ecosystem.


How Custom Business Signs Make an Impact

outdoor custom business signs in denver for branding



The Power of First Impressions

The first contact between a consumer and a brand often influences subsequent interactions and purchase decisions. A positive first impression can pave the way for customer trust, loyalty, and, ultimately, profitability.

According to a FedEx Office Survey, 68% of consumers believe that a store’s signage indicates the quality of its products and services. When a potential customer encounters a business’s signage, they subconsciously form expectations based on its appeal. A well-crafted sign can convey credibility, professionalism, and a commitment to excellence. Conversely, a lackluster sign may raise doubts about the business, deterring customers from engaging further.


Attracting Foot Traffic

While many consumers rely on digital channels to research businesses, a significant segment values and seeks out physical interactions. For these consumers, the experience of visiting a store can be persuasive in ways that online research cannot replicate. Signage facilitates these interactions by guiding potential customers to a business’s location.

Voodoo Doughnut provides a compelling example. Originating from Portland, Oregon, Voodoo Doughnut embarked on its first venture outside of the Beaver State with the opening of its Colfax location in 2013. Despite being a newcomer to the Denver market, Voodoo Doughnut quickly captured the attention of locals and tourists alike, thanks in large part to its iconic vibrant pink signage, fitting right in Colfax’s eclectic aesthetic.


Branding and Identity

Branding differentiates a business from its competitors, shapes perceptions, evokes emotions, and fosters customer loyalty. Signage serves as a visual representation of a brand. From logo placement to color schemes and typography, signage communicates essential aspects of a brand’s personality and positioning. It is thus an indispensable tool for businesses striving to establish and maintain a strong identity in the marketplace.

Consistency is key in branding, especially in Denver. With its diverse mix of businesses, Denver presents a wealth of opportunities for brands. Amid this diversity, maintaining a consistent brand identity reinforces brand recognition and recall, ensuring that customers can easily identify and differentiate a brand from its competitors. Investing in signage for Denver businesses can be key to standing out, gaining customer loyalty, and driving long-term success.


Boosting Sales and Revenue

According to the same FedEx Office Survey, 68% of consumers admitted to making a purchase because a sign caught their eye. This statistic underscores the remarkable influence that signage exerts on consumer behavior.

Signage also serves as a valuable marketing tool. It provides a visible platform for informing consumers about a new launch or a limited-time offer, effectively generating buzz, creating a sense of urgency, and incentivizing purchasing behavior. 


The Local Economic Ripple Effect

Many successful local businesses in Denver thrive due to effective signage, positively impacting the city’s economic landscape. When a business is doing very well, it can boost the local economy.

A successful business requires a workforce that is essential to its operations. This increase in job opportunities benefits the economy by lowering the unemployment rate.

Job opportunities provided by thriving businesses enable individuals to earn income, thus enhancing their purchasing power. This contributes to the overall economic activity that drives the economy.

When a business earns money, it contributes to local tax revenues, such as property, sales, and business taxes. These revenues are essential to funding infrastructure projects and other essential public services within the community. 


Regulatory Considerations

Sign installation requires a keen understanding of regulatory frameworks. These regulations ensure that custom business signs for local businesses in Denver align with the unique character and aesthetics of the city while also addressing concerns about safety and urban planning.

Here are tips on navigating these regulations effectively.

  • Research local regulations. Understand permissible sign types, sizes, and placement before designing signage.
  • Engage with community stakeholders. Build positive relationships with local community organizations and regulatory agencies to align signage efforts with community values and expectations.
  • Seek sign installation experts. Besides design and installation, these professionals can provide valuable assistance in surveying locations and securing permits.


The Art and Science of Sign Design

An effective business sign is a delicate balance between practicality and artistry. On the one hand, it must fulfill functions such as conveying information and attracting traffic. On the other hand, its aesthetic appeal must leave a lasting impression and reinforce brand recognition. Achieving this balance requires a thoughtful consideration of sicustom business signs for moviehouse businessgnage elements.

Typography is the vehicle that delivers messages to viewers. In the FedEx Office Survey, respondents identified legibility as the most important characteristic of a sign. This underscores the importance of selecting easy-to-read fonts that enhance comprehension. Additionally, typography can convey subtle cues about a brand’s personality, whether it’s a sleek and modern typeface for a tech startup or a playful and whimsical font for a children’s boutique.

Color influences mood, perception, and brand associations. For example, vibrant hues like red and yellow are often associated with energy and excitement, making them suitable for attracting attention and promoting impulse purchases.

Positioning maximizes the effectiveness of signage. The placement of a sign within its environment can significantly influence its visibility and impact. Factors such as sightlines, traffic patterns, and surrounding architecture should be carefully considered when determining the optimal positioning for a sign. Additionally, businesses should explore creative placement options, such as sidewalk signs, window displays, or vehicle wraps, to expand their reach.


Sustainability and Environmental Impact

Denver is serious about building a sustainable city for current and future Denverites. As part of this commitment, the city implements various initiatives to reduce environmental impact across all sectors, including signage.

Businesses are increasingly turning to eco-friendly sign materials to minimize their environmental footprint. Some of the most commonly used sustainable sign materials include recycled materials, LED lighting, and low-VOC paints and finishes.

In addition to using sustainable materials, businesses can adopt eco-friendly practices throughout the sign production process. Choosing energy-efficient signs and recycling or repurposing them help minimize environmental impact and conserve resources.



From reinforcing brand identity to boosting sales, custom business signs are a powerful asset. At Artcraft Sign Company, we specialize in designing and installing both outdoor and indoor business signs, as well as digital prints and equipment tags. With over 142 years of experience, we have catered to diverse signage needs, using quality materials and state-of-the-art equipment to create durable and visually appealing signs.

Choose Artcraft Sign Company for exceptional signage solutions that will elevate your business and resonate with the Denver community. Call 720-794-5732 now if you need a business sign maker near me.

a bigger image for various wall nameplates design

Printed Name Plates vs Engraved Name Plates: Which is the Better Choice?

PRINTED NAME PLATES AND ENGRAVED NAME PLATES.Investing in engraved name plates is one of the best decisions one can make for their business. It’s especially beneficial if you want to truly stand out from your competitors. In addition to providing a decorative solution, they can also comply with brand standards, which enhances the product while providing a quick turnaround time compared to other identification methods. By strategically placing a nameplate, a logo or brand can be enhanced, and the connection to the product strengthened.

Although there are many options to choose from when choosing a nameplate, printed and engraved nameplates are two of the most popular. There are many similarities between the two, but there are also differences in the process of making each type of nameplate, as well as differences in the benefits of either option. In today’s blog, we’re going to compare and contrast the differences between printed nameplates and engraved nameplates to see what option works best for your needs. 

Engraved NamePlates

Attorney engraved name plate on a white background.An engraved name plate is made by a different method than printing, as it’s a more in-depth process that adds more texture and can withstand natural elements better. Engraving has several key advantages due to its durability and superior workmanship. Engraving allows you to meet the highest standards, which means that crucial information will last as long as the products you manufacture. It is precise enough to etch bar codes, logos, and specific fonts.

Engraved nameplates offer many important advantages over those created using other techniques. Here are a few of the most significant engraved name plates advantages:


Name plate with a 2021 engraving on a white background.Several ancient Roman engravings are still readable today. If you look around historic buildings or churches, you’ll find plaques that were engraved hundreds of years ago. Engraving is more durable than etchings or stamps because it has a deeper line and is cleaner.

Engraving is more precise than etching or silk screening because of detailed computer codes and precise cutting tools. The crisp edge can survive many different environments, including:

  • Extreme temperatures
  • Abrasion and rough surfaces
  • Demanding weather conditions
  • Corroding substances

Professional Appearance and CustomizationAttorney engraved name plate on a white background.

While you can print or stamp nameplates, you’re limited to the typefaces the nameplate manufacturer has in stock. Engraved nameplates offer more customization. You can, however, engrave a variety of fonts, graphics, and designs into metal or plastic using engraving, screen printing, and etching.

Longevity and Superior Quality

An engraved nameplate stands out for its distinct appearance, perceivable by sight and touch, as well as its strength, legibility, and professional appearance. Using an engraved nameplate on your products will show the quality of your products, too. Engraving has a long history, so engraved fixtures look old-fashioned, smart, and sophisticated.

Whether you order a single item or thousands, rotary engraving and laser engraving use such precise cutting tools that the engraving quality will be consistent.

President printed nameplate on the restaurant table.Printed Nameplates

There is no doubt that printed nameplates are a cost-effective way to brand your business.

You can use screen printing for nameplates, signs, labels, and more in a cost-effective way. To create your desired design on the selected material, ink is printed through screens. Here are some of the key benefits of opting for printed nameplates: 


When it comes to high quantities and reprinting the same design on different products, screen printing can be very cost-effective compared to other processes.


In addition to metals, plastics, and vinyl, printing can be done on many different surfaces. You are not limited to one type of surface when you screen print.

Wide Range of Design Options

With printed nameplates, you can print almost any design, including logos, instructions, shapes and serial numbers.

Comparison Between Engraved Nameplates and Printed NameplatesCompliance printed name plate on the table.

Although either option for nameplates is a great choice, there are some key differences that could influence which direction business owners go. When it comes to durability and longevity, engraved nameplates stand the test of time. While printed nameplates might be more affordable, an engraved nameplate is cost-effective in the long run because of how long they last. They’re also the most professional appearance-wise, and you have a wide variety of design options to choose from. 

Count On Artcraft Sign for Your Custom Engraved Nameplates

At Artcraft Sign Company, we always encourage our clients to invest in the most durable and professional option by opting for engraved name plates. Our company’s expertise is in creating the most high-quality nameplates for your business; our work speaks for itself. Office and desk nameplates receive the same level of attention and care as every other project we undertake. If you’re ready to make this investment in your business, contact us today to get a free quote from one of our sign experts! 

two male worker installing customize wrap on the vehicle.

Maximize Marketing Impact with Custom Vehicle Wraps

In today’s business, where there’s so much competition, it is essential to find innovative ways to promote your brand and stand out from the crowd. One effective way to achieve this is through custom vehicle wraps. They provide attractive, seamless coverage that allows you to completely customize your vehicle with your branded marketing message.

Having your vehicle wrapped in eye-catching colors, and displaying the company name and logo can help you create a mobile marketing device that never stops promoting your business.

This article will go through the benefits of custom vehicle wraps and how they can help you maximize your marketing impact in Denver.

The Benefits of Custom Vehicle Wraps

As companies recognize their ability to reach a wider audience, vehicle graphics, and wraps have grown in popularity in recent years. Here are some of the main benefits of using custom vehicle wraps for your Denver business:

Express container with a customized vehicle wrap, brand awareness concept.1. Increased Brand Awareness and Exposure

Imagine how great it would be to be able to drive around Denver while simultaneously promoting your brand to the public. That’s what a custom vehicle wrap gives you. Whether you are stuck in traffic or parked at a busy intersection, your vehicle wrap is sure to catch the attention of passersby. This rise in exposure will help you attract new customers to your business.

2. Cost-Effective Compared To Traditional Advertising Methods

Most people may not have the funds to get their business out to the general public through a billboard or TV commercials. Your custom vehicle wrap can be a cost-effective alternative for you.

Once you have invested in a vehicle wrap, it will continue to promote your brand for years to come, making it a worthwhile investment for your business.

Vehicle with a customized wrap, brand awareness concept.3. Ability to Target Specific Audiences and Demographics

A custom vehicle wrap can direct you to specific audiences and demographics that are going to be invested in your products or services. For instance, if you run a local landscaping business, you can make homeowners your target by driving around residential neighborhoods with your vehicle wrap.

4. Versatile and Customizable Designs That Can Be Changed as Needed

From its nature, you can tell that custom vehicle wraps are going to be versatile and therefore can be designed or structured to fit any business or industry. A full wrap or a partial wrap — you’re allowed to make your choice. You can choose from a variety of colors, materials, and designs to churn out a unique look that gives your brand an irresistible representation.

Additionally, the custom wraps can be removed or replaced with little difficulty, therefore giving you room for regular updates of design and messaging.

Designing Your Custom Vehicle Wrap

When it comes to designing your custom vehicle wrap, it is critical to producing an eye-catching design for your custom vehicle wrap that faithfully portrays your brand. Here are some tips for choosing the right color scheme and imagery for your Denver business:

1. Choose Colors That Match Your Branding     

It is important for your vehicle wrap to match your brand’s color scheme. This would give you highly revered consistency across all your marketing materials. Choose colors that complement your logo and other branding elements. 

2. Include High-Quality Images and Graphicsworker installing a customized color blue wrap into the vehicle.

Just as important as the color scheme is the use of high-quality images and graphics relevant to your business. Do not use images or clips of low-resolution, as you stand the risk of having a blurry or pixelated result when printed.

3. Work With a Professional Designer or Agency

If you are unsure about designing your own vehicle wrap, it is best to work with a professional designer or agency. They can help you create a high-quality design that accurately represents your brand and stands out while on the move.

Printing and Installing Your Custom Vehicle Wrap

Once you have designed your custom vehicle wrap, it is time to print and install it. You will need to select a printing and installation company. Don’t just go anywhere without considering some important factors. These factors are:


Always choose a company that has experience in designing, printing, and installing vehicle wraps. They should have a portfolio of past projects that demonstrate their skills and expertise.


Aside from experience, the quality of materials and printing techniques are of high relevance. Search for a company that uses high-quality materials and printing techniques to ensure your vehicle wrap looks great and lasts a long time.

Custom Vehicle Wrap: A Brilliant Marketing Solution 

Custom vehicle wraps are a great way to advertise your business in Denver, whether you have one vehicle or a whole fleet. They are cost-effective, eye-catching, durable and can also protect your vehicles from damage. 

Artcraft Sign Company is a professional and experienced company that can design, print and install your wraps with high-quality materials and equipment. With over 10 years of experience and a guarantee of satisfaction, we can handle any project, big or small.

Contact us today for a free quote and consultation from one of our sign experts to maximize your marketing impact.

Decals taxi custom signage

The Benefits of Decals and Stickers for Branding and Marketing

Decals and stickers are incredibly effective tools for businesses to use when it comes to branding and marketing. They are cost-effective, portable, and customizable, making them a popular choice among businesses of all sizes. In this blog post, we will explore the top five benefits of adding these valuable tools to your marketing strategy.

Key Benefits of Using Decals and Stickers for Branding and MarketingDecals on the car for brand awareness.

Decals and labels are an excellent way to enhance your branding efforts and keep your company front and center in your customers’ minds. They can be used to create a unique identity for your business, increase brand visibility, and provide a tangible reminder to your customers. Take a look at the key benefits of using this sometimes-overlooked strategy for branding and marketing.

Increased Brand Visibility

One of the most significant benefits of using decals and stickers is that they can increase brand visibility. Placing stickers on products, packaging, or promotional items can help attract attention to your brand. When customers see your stickers in public spaces, they become familiar with your brand and can associate it with the products or services you offer. This increases your brand’s reach and recognition.

Identity Creation

Customized decal sticker pasted on the door of the shop. Decals and stickers are an excellent way to create a unique identity for your business. They can be customized to include your brand colors, logo, and other design elements that represent your brand and create a personality for your business. This ensures that you stand out and are easily recognizable in a positive way. By creating a distinct identity, you can set yourself apart from competitors and establish a strong brand presence. Additionally, when displayed customers and potential customers consider stickers more as a gift than a form of advertising. They enjoy using them to decorate notebooks, filing cabinets, water bottles, laptops, and other visible surfaces.

Cost Effective

This form of advertising is an extremely cost-effective way to promote your business, especially if you buy in bulk. Not only are they relatively inexpensive to produce and lightweight, but they can also be used in a variety of ways, such as on product packaging, promotional materials, or even company vehicles. This makes them an ideal choice for small businesses or startups with limited budgets to get the word out about their business while building their brand and identity.


Brand name in a decal pasted in a car.Mobile is the key to expanding your brand awareness. Since they simply stick to a variety of surfaces, including walls, windows, and vehicles, they are ideal for you to take to trade shows and events. When applied to vehicles they can help you expand your presence in different geographic areas. Unlike other forms of advertising, they are easily applied to promotional items or giveaways, making them a portable smart on-the-go marketing tool that works for you 24/7.


Durability is the name of the game with decals and stickers longevity. They withstand various weather conditions and are resistant to fading, peeling, and cracking. This means that they can last for years, providing ongoing exposure for your brand.

Customization Options

If you want to stand out in a crowd, customize your artwork. The sky is the limit as decals and stickers come in a wide range of shapes, sizes, and colors. This makes them a versatile tool for you and your branding efforts. They can be tailored to match your brand’s color scheme, logo, and design elements.

Different design of stickers.Tangible Reminder

Custom decals and stickers provide a tangible reminder of your brand to your customers. When they receive a product or promotional item with your sticker on it, they are more likely to remember your brand and associate it with positive experiences. This can lead to repeat business and increased brand loyalty.


Since this form of advertising can be used in a variety of ways, including on product packaging, promotional items, or company vehicles, they are incredibly versatile. They can also be used as window clings or wall graphics, adding a decorative element to your business space. This versatility makes them a valuable asset to any marketing campaign.

Custom Decals and Labels Throughout Denver

At Artcraft Sign Company, located at 1717 S. Acoma St, Denver, CO, we specialize in creating custom decals and stickers that enhance your branding efforts. Our team of dedicated experts can help you create and produce high-quality designs that are tailored to your business. Using the latest technology, we offer a range of customization options to ensure that everything coordinates with your brand identity. Our goal is to provide you with products and services that will leave a lasting impression on your customers and help your business stand out. Call us at 720-807-8769  today.

Woman is navigating through digital kiosk inside the mall.

Enhancing Business Presence: Investing in Outdoor Kiosks

Every business, regardless of the type of product created or the service rendered, is driven by its customer base. The more customers you have, the more sales you are likely to make, which automatically transcends to increased profits! These customers demand reliable and timely access to relevant information and facts to enable them to make decisions on the go, irrespective of location and time. However, due to physical limitations, human assistants are unable to always attend to instances where clients are in need, leading to a loss of trust and revenue. For this reason, business owners have adopted the use of outdoor kiosks to effectively reach and engage potential customers, wherever they are, at any time, and in the most efficient ways possible.

By employing these digital assistants, entrepreneurs can enjoy the reliability and timely delivery of information to improve customer engagement, revenue generation, and overall customer experience. Whether you want to increase your brand visibility or expand your customer base, outdoor kiosks are the perfect solution you should explore.

What Is an Information Kiosk?Senior customer doing self service checking using digital kiosk.

An information kiosk is a digital device that helps customers make decisions by presenting information in a way that is appealing to the eye and easy to understand. As an interactive tool, it provides self-service solutions via engaging menus and digital content that enables customers to access information and perform tasks. Information kiosks work through a seamless interplay of hardware and software resources.


The hardware component is the body frame of the kiosk, which may be:

  • Freestanding
  • Wall mounted
  • A tablet

Whatever the form, they usually consist of a display screen, a central processing unit (CPU) and a tough material to withstand the elements. The hardware component may be supplemented by peripherals needed to perform specific functions. These include printers, card readers, keyboards and video cameras.


Young woman using digital kiosk to check information.The functionality of the hardware component is driven by the software. Types of software used in information kiosks include:

  • Operating system software that supports the basic system function;
  • Application software that performs specific tasks such as graphic display and user interaction;
  • Management software that provides system support such as application updates, security, and back-end control.

Benefits of Outdoor Kiosks for Your Business – 5 Reasons to Invest

Whether in health care, hospitality, restaurant, education, or retail industries, outdoor kiosks are useful inclusions because they are vehicles used to provide information to those that need them.

With their large screens and digital displays, these outdoor information kiosks help to broadcast advertisements and perform interactive functions over a wide area, drawing the attention of clients from a distance. The following are reasons you should consider outdoor kiosks for your business.

1.Woman customer using self service kiosk inside the shop. Increased Customer Engagement

By using special features such as QR codes and touchscreens, outdoor kiosks allow customers to easily interact with your business on a personal level. They can seek information on store directions, available products, prices, events, and promotions. This self-service feature constantly draws and sustains the attention of customers because they are visually appealing, and quick and provides more ways for customers to interact with your business.

2. Improved Sales Performance

Due to their wide reach, outdoor kiosks allow you to reach more potential customers. The ease of operations and automation also allows you to serve more people at a time, avoiding long queues. This helps to increase your overall sales performance.

3. Woman using self service kiosk.Lower Overhead Costs

The self-service feature of outdoor kiosks means that customers can now make orders, print receipts, check schedules, book appointments and perform other tasks without the assistance of a staff member. This has enabled many businesses to downsize their workforce, thus reducing overhead costs.

4. Better Promotional Opportunities

Outdoor kiosks are perfect for advertising. By using attractive graphics and attention-grabbing content, you can easily showcase your promotions, offers, special deals, and discounts.

5. Improved Data Analytics

The software component of outdoor information kiosks provides real-time data and analytics, such as user interaction, time spent on the kiosk, and the most popular goods and services. This data allows businesses to track customer interactions, review marketing strategies and make informed data-driven decisions.

Boost Your Denver Business With a Custom Outdoor Kiosk

Digital kiosk in shopping mall.If you’re looking for outdoor kiosk manufacturers, look no further than the leading sign company in Colorado. At Artcraft Sign Company, we not only provide you with the most efficient and durable outdoor kiosks in Denver, but we also have a team of professionals trained to critically analyze your business, its products, space, and peculiarities to provide a custom kiosk solution that meets your exact need. Our social media and advertising services will make your business a household name throughout the Denver community. If you want to effectively manage your customer base, drive sales, and improve your overall business productivity, then outdoor kiosks are an investment option you must consider. Contact us today!

Digital printing machine

Navigating Digital Printing Services for Your Visionary Projects

Your printing company can make all the difference to your business, just like any other supplier. But what is digital printing, anyway? The digital printing process involves printing on different media like plastic, paper, acrylic, fabric, etc., directly from a digital image. 

You can enhance your brand awareness and improve internal and external marketing appeal by selecting the right printing company. However, not all printing companies are good at what they do. If you need some assistance finding the right company for your digital printing services needs, here are a few factors you should consider:

Your Product Type

man working on a Finished brochure in a digital printing company.In what ways does your business create products that require digital printing? It’s important to understand what your needs are before deciding to hire a digital printing company. There are a number of things that can be printed on digital printing machines, including, but not limited to the following: 

  • T-shirts
  • Advertisements
  • Linens
  • Fabrics
  • Brochures


Budgets are important to keep in mind. However, breaking down the pricing of each company according to its value is even more crucial. There are times when cheaper isn’t necessarily better. It’s possible that the service you purchase will not meet your needs because of its cheap pricing. 

Digital printing machines and equipments.Look into Printing Equipment & Supplies

You can determine print quality by asking about the printer used by the company and looking at its portfolio. It’s important to know which printer is best for you when choosing between traditional and digital printers.

Check the Quality of Work

Your business is more likely to succeed if the quality of your work is the best possible. If you’re paying less for the service and the quality is non-existent, it defeats the purpose of finding the cheapest provider.

Consider Customer Service

Providing excellent customer service is a hallmark of the best printing services. A high-quality printing solution is not possible without high-quality customer service.

Experience and Trustworthy

Before hiring a service or professional for digital printing services, always ask them about their experience. In addition to giving you an insight into their work, it also provides you with their background.

Customer reviews online about the printing business shows on a laptop screen.Check Reviews and Testimonials

Any printing service you are considering should have reviews available. Get the juicy details from a company’s website beyond the testimonials. What you can expect from that service can be determined from these reviews.


Consider your specific location when choosing a digital printing company in Denver. Local companies understand how to appeal to consumers in your area because they are located near you and work within the same demographics.  

The Benefits of Hiring a Digital Printing Company

Hiring a digital printing company can have a tremendous impact on your business! Here are a few benefits of digital printing:

Digital Printing company staff working on a project.Higher Quality

The quality of your products will be higher if you use professional printing services. Printing can go wrong for a number of reasons, from wrong colors to a page that is slightly off-centered. Professional companies will take these factors into account when providing you with the best service.

Saves Money

You can save money by working with a professional printing company. Using an everyday office printer won’t produce high-quality products. The quality you desire would require your company to invest in pricey machines. 

Expert Advice

You can also get expert advice from a professional printer. The professionals have been printing large projects for years, while you may not have. You can count on them to provide professional assistance at every stage.

Easy Customization

You can customize your prints by hiring a printing service. Prints can be customized according to your specific business needs. The possibilities are endless when you use a professional printer.

Staff of a digital printing company checking the quality and finish product.Faster Completion

You can get your print jobs done faster if you hire a commercial printer instead of doing them yourself. When printing things for your business, this is especially important. The more time you can save the more likely you are to meet your deadlines. It will save you hours of time if you hire a commercial printing company because they have the materials, expertise, and equipment needed for the task. 

Reliable and Trusted Digital Printing Services in Denver

Serving the Denver community has always been our mission. Every project we produce gives us an opportunity to interact with local businesses and serve them. You will be able to leave a lasting impression on your customers with beautiful and professional signage.

Custom digital printing services is what Artcraft Sign specializes in. If you choose us as your go-to company for commercial business signs, you’ll be joining hundreds of other leading businesses.

Get in touch with our experts today at 720-807-8769 to schedule an appointment!

Girl working on a Vinyl Banner in a Digital printing company.

Exploring the Advantages of Custom Vinyl Banners

Custom vinyl banners are an effective way to promote your business or event. They are cost-effective, durable, and provide high visual impact. Whether you’re looking to advertise a new product, promote a sale or simply draw attention to your business, custom vinyl banners are a great choice. In this blog, we will discuss the advantages of using a custom vinyl banner and why they are the best way to promote your business or event.

What Is a Vinyl Banner?

Vinyl Banner for promotion of Sale in the mall.A vinyl banner is a large format printed banner made from vinyl material. It is often used for outdoor advertising and event signage due to its durability, water-resistant and tear-resistant properties. Vinyl banners can be customized with various sizes, designs, and colors and can be hung from buildings, fences, poles, or other structures. They are an effective and cost-efficient way to promote a brand, product, or service. A key benefit of vinyl banners is their quick production method. They are also easy to store and transport, making them ideal for a variety of applications.

They can also be finished with grommets or pockets for easy hanging, making them a versatile solution for both indoor and outdoor use.

Advantages of Using a Vinyl Banner for Your Business

Here are some of the advantages of using a custom vinyl banner:


Vinyl Banner for advertisement.A lot of small businesses utilize vinyl banners since they are so affordable. Managing your marketing and advertising budget is a crucial component of any organization, and vinyl banners are one of the go-to tools. Vinyl banners are excellent and long-lasting, so they may be used frequently and for a variety of purposes. 

Therefore, if you want this to function well, planning is key. Order your banners in bulk to obtain the best possible price if your business intends to exhibit at a few trade shows and conferences this year or if you intend to host events where they can be displayed.

Digital Printing company staff working on a project.Easy Customization

No one size fits all. Vinyl banners can be altered to precisely meet your company’s demands. The style, color, size, and design of your banner are under your control. Additionally, you have a choice in the vinyl you want to utilize. Among the generally available possibilities are 13 and 18-ounce vinyl, perforated outdoor vinyl mesh, and smooth, high-resolution vinyl printed with a gloss finish.

Durable and Reusable

Vinyl banners are very sturdy and weather-proof. They are ideal for use in outdoor advertising since they are resistant to sun and water damage. Without sacrificing quality, you can rely on them to endure rain, snow, and sunlight. Because of their endurance, you can reuse them anytime you need them again, whether that is in two months, at the end of the year, or the next year. Investing in this type of banner can reduce the marketing costs for your business.

High Visual Impact

Vinyl Banner with colors printed.Vinyl banners can be digitally printed with colors that have a high visual impact. These colors are usually vibrant and attention-grabbing colors. A great way to attract customers to your business is to use signage utilizing a colorful design that represents your company.

You don’t need to be a design expert to make an attractive banner. You only need to choose the design, and our team can assist you in choosing the right size, colors, and style of the banner to match your design.


Vinyl banners are easy to install and can be hung in a variety of locations. They come with mounting grommets, making it easy to hang them from poles or buildings. Additionally, they can be easily rolled up for storage, making them an excellent choice for businesses or events that require frequent set-up and tear-down.

Time to Order Your Custom Banner from The Best Custom Vinyl Banner Printing in Denver

When it comes to promoting your business or event, custom vinyl banners are the way to go. If you’re looking for the best custom vinyl banner printing in Denver, look no further than Artcraft Sign Company. Artcraft offers high-quality, durable, and customizable custom vinyl banners that are designed to meet your specific needs. With over 140 years of experience and a commitment to customer satisfaction, Artcraft Sign Company is the best choice for all your custom vinyl banner printing needs. So why wait? Get started today and see the difference that custom vinyl banners can make for your business or event!