8 Benefits of a Lighted Storefront Sign For Business

arcade business with lighted storefront sign


Did you know that approximately 76% of consumers have entered a store or business based solely on its signage? Storefront signage holds incredible power in shaping consumer behavior and driving sales. An illuminated storefront has more spark. It offers a multitude of benefits that can elevate your business to new heights of success.

In this blog, we will discuss the benefits of a lighted storefront sign. Keep reading to discover how illuminated storefront signs can transform your business.


Enhanced Visibility

ice cream business with lighted storefront sign

A lighted storefront increases visibility, especially during evening hours or in low-light conditions. The bright, illuminated display ensures your business is easily noticeable to passersby, even from a distance.

Illuminated signage also helps businesses draw attention and stand out from surrounding competitors. In busy commercial areas or dimly lit streets, a well-lit sign can be the deciding factor in attracting potential customers. By catching the eye and making a memorable impression, your business can enhance its presence, ultimately leading to increased sales.


24/7 Advertising

One of the most valuable advantages of storefront signs is 24/7 advertising. This means your business remains accessible and visible to potential customers all day and night. Unlike traditional signs for business, it promotes your business around the clock without much effort.

The constant presence of a lighted storefront reinforces brand recognition. It guarantees that your business remains top-of-mind for potential customers, even beyond business hours.


Increased Foot Traffic

A well-lit storefront sign can attract more foot traffic to the business by drawing attention to its location. The bright illumination acts as a visual cue, enticing passersby to stop and explore what the store offers.

For example, imagine a cozy coffee shop on a bustling street. Its illuminated sign glows warmly in the evening, catching the eye of pedestrians. The inviting light serves as a beacon, guiding potential customers to the entrance and prompting them to step inside for a warm beverage, thereby increasing the likelihood of impulse visits and boosting overall foot traffic.


Brand Reinforcement

hotel signages with lighting for advertising and visibility

Lighted storefronts reinforce brand identity and establish a strong presence in the local community. The illuminated display not only highlights the business name but also showcases its logo and brand colors, creating a memorable visual.

Consistency in signage helps customers easily identify and remember the business. A well-designed, illuminated sign that aligns with the brand’s overall aesthetic ensures that the brand remains top-of-mind. This visual consistency across all marketing channels, from the storefront to advertising materials, builds trust and familiarity, encouraging repeat visits and fostering customer loyalty.

Professional Image

An aesthetically pleasing storefront sign signifies professionalism. Customers will consider your business as trustworthy and established. A storefront sign crafted by a professional sign maker not only enhances visibility but also elevates the perceived quality of the business. This attention to aesthetics and presentation reflects positively on the business, reinforcing its image as a reputable and reliable choice in customers’ eyes.


Cost-Effective Advertising

The cost-effectiveness of lighted storefront sign is undeniably the best reason to invest in them. Although they may seem costly at first, the long-term benefits of an attractive storefront sign outweigh the initial investment. 

With lit storefronts, you can save a lot instead of using print media, digital advertising, or television commercials. When you have a high-quality illuminated sign, you make a one-time investment that becomes more fruitful in the coming years.


Customization Options

Lit storefront signs offer businesses several customization options. It will allow your business to create signs that reflect your unique brand aesthetics and can help set you apart in the marketplace. Among the most popular customization options are backlighting, LED lighting, and channel letters. With these options, you can surely get the feel or vibe you want to show your target customers.



The benefits of a lighted storefront sign provide compelling reasons to invest in one. At Artcraft Sign Company, we specialize in designing and installing lit storefront signs. With over 142 years of experience, we cater to diverse signage needs, using quality materials and state-of-the-art equipment to create durable and visually appealing illuminated signs.

Choose Artcraft Sign Company for exceptional illuminated storefront signage that will elevate your business and resonate with the Denver community. Call 720-794-5732 now if you want your business to shine bright and stand out.