In today’s competitive market, your business needs to display the best outdoor business sign possible if you want to bring in a steady stream of customers. Your signs should simultaneously attract attention and communicate your message to your target audience. Since these outdoor signs are an investment, it is wise to spend some time learning about the sign-making business to ensure you don’t end up buying a low-quality sign that will not survive the elements.
Why Does Your Outdoor Business Sign Matter?
As a business owner, you make a number of crucial decisions — where to locate your business, who to hire, and how to advertise your establishment. Selecting a quality outdoor business sign is one of the most important decisions you can make.
You need to understand how to make it stand out attractively. Colors, fonts, materials, and lighting all contribute to the effectiveness of your sign. You also need to decide on the type of sign you want and where to locate it. Of course, what’s printed on your sign has the most impact on your business. The final decision will be to select the outdoor signs at a business vendor that meets your needs.
You need a reputable sign maker with knowledge of your local community and one who provides superior customer support.
1. Pay Attention to Colors and Fonts In Your Outdoor Sign Design
Your outdoor sign needs to stand out and project the image and reputation of your business. Using fancy fonts and garish colors might stand out but may also turn away your best customers. Fonts and typefaces should be simple and bold. Sans-serif fonts like Helvetica and Futura are easier to read than serif fonts like Times New Roman. Your design must connect with a driver passing your business at 30 to 50 miles per hour.
Colors are emotional for many people, and the colors you use in your sign should convey the emotions you want your customer to feel. For example, an outdoor sporting goods store will likely use different colors than a nail salon.
Follow your brand guide developed for your interior signs and marketing materials. Your brand image should be consistent across the customer experience.
2. Less Is More: Keep Your Sign Message Short
As mentioned previously, most people viewing outdoor signs for businesses will be driving by in a car and only have a few seconds to view your message. Keeping messages under seven words is a common rule of thumb, but it’s even better to use fewer words.
3. Sign Location Matters
Your business sign needs to be in an easily viewable location from the street and protected from traffic and damage from passing vehicles. Most businesses have signs on the side of their building and a freestanding sign closer to the road. For retail locations, window signs engage with shoppers who are passing by on foot.
4. Sign Graphics Add Personality
Creative images, backgrounds, and digital images add personality to your sign. It’s crucial that your sign’s graphics don’t overwhelm your business name and message. Working with an experienced sign designer will make your job and decision more straightforward.
5. Yes, Size Does Matter
The size of the sign is also important. The ratio of the letters should match the size of the building. Using letters that are too small will go unseen, and letters that are too large will look out of place. If you need inspiration, take a look at outdoor signs near me for ideas.
Customizing the Best Outdoor Business Signs
Outdoor business sign design communicates your brand and messaging to prospects and customers. In addition, an attractive design will enhance your neighborhood and blend in with the style and culture of your community.
Customized lighting is an effective way to help your business stand out, especially if your business is open in the evening. Using contrasting colors will help your words pop against the background. Your sign should also be unique and showcase why your business is so special.
Artcraft Sign Company is an experienced outdoor business sign company that is eager to provide you with plenty of tips and suggestions. Our skilled designers and installers will ensure that your sign expertly promotes your business and lasts for many years. In addition to traditional outdoor business signs, we also manufacture indoor signs, yard signs, vehicle signs, and building wraps. High-quality signs are a cost-effective way to promote your business and increase sales without breaking the bank.