Understanding Car Wraps: Everything You Need to Know

One of the easiest ways to draw attention to your business is a tool that you (under)utilize every day: your vehicle! With a custom vehicle wrap that is branded for your business, you are confidently proclaiming to potential customers that you are ready and willing to meet their needs. Sure, you can add a small logo, your phone number, and social media on a back window, but that’s not very eye-catching. What are vehicle wraps? 

A full vehicle wrap can be brightly colored and include a variety of design elements to draw eyes in traffic and when your business car, truck, or van is parked. There are a variety of sizes and options of custom vehicle wraps, which makes working with a trusted partner a great first step when you’re exploring your options.

Car Wrapping: What Is It?

A custom vehicle wrap is exactly what it sounds like: adding a removable, semi-permanent layer of color, style, and textures to your vehicle. While wraps are available to recolor your entire vehicle from a consumer standpoint, business owners may choose either a full-body or smaller space to promote your brand. 

What Are the Different Types of Car Wrapping?

Have you ever tried to apply cling wrap to an oddly-shaped bowl and struggled with lumps and bumps that you simply couldn’t smooth out? Imagine trying to wrap a vehicle in a material that’s highly adhesive and only slightly thicker! The difficulty level involved with wrapping your vehicle is why most people turn to professionals for advice on how to proceed as well as the application of the wrap. 

Materials traditionally used to wrap vehicles include clear vinyl, colored wrapping, textured wraps and custom advertising wraps. 

Clear Vinyl Vehicle Wraps

Adding clear vinyl wraps to your vehicle is a great way to preserve custom paintwork. The vinyl helps ensure that the colors stay true to their natural tones and are very vibrant — even more so than a clear coat of paint. Clear vinyl also maintains the traditional finish to your vehicle and is more of a protective measure than a decorative one.

Coloured Wraps

Want to up the ante on your vehicle’s look? A colored wrap is a great way to change the color of your vehicle without the heavy investment involved in sanding and repainting to get a perfect finish. Colored wraps can be applied to your full vehicle or only to a portion of the car, truck, SUV, or van to create a custom look.

Textured Wraps

Textured wraps are a fun way to provide a different finish to your vehicle, and are available in a variety of colors. Adding a custom textured wrap in a matte finish can dramatically change the look of your vehicle, offering a more futuristic design that appeals to many high-end car owners.

Custom and Advertising Wraps

Most exciting for business owners is the ability to create a custom wrap that advertises their business. Even when you’re simply tooling around town, your potential customers are seeing your brand. This is particularly important for businesses that have a fair amount of competition and need a way to differentiate from their competitors. An advertising wrap works 24/7 for your business, even outside of traditional working hours!

Getting Started With Custom Vehicle Wraps in Denver

It’s easy to see why companies love using custom vehicle wraps. When you’re wondering: What are vehicle wraps, and will they work for me? Come see the professionals at Artcraft Sign Company and let’s talk through the options that are right for you! From ensuring your logo looks fantastic from every angle to creating a long-lasting custom auto wrap, we are fully dedicated to helping you promote your brand.