You can have amazing products and even better service delivery and fail to hit your sales target because you aren’t putting the word out. If nobody knows what you do, no one will buy it from you.
A marketing professor, Steuart Henderson Britt, reckons that not advertising is like playing a losing game.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
In the same vein, having a boring or ordinary business sign can be counterproductive. Effective business signs provoke an emotional response from prospects. You won’t get any walk-ins if your signage is not stimulatory. And that is why we always get the “neon vs LED signs” question from our clients.
This blog explains these signs, how they compare against each other, and which will suit your business the most.
What Are Neon Signs?
Neon signs are electric signposts with glass tubes that contain neon and other rarified gases. Passing electricity through these tubes reacts with the gas in them to release energy that appears as colors to the human eye.
What are LED Signs?
LED signs are screens containing several tiny light sources called light-emitting diodes (LEDs). These LEDs are bent to make out your business name or logo. Think of LED signs as making tiny holes in the cardboard to spell out your business name.
Neon vs. LED Signs
Neon and LED signs are two commonly used signs by businesses because they are colorful and associate brands with modernity.
However, they are different. Here are a few differences between both types of signage.
1. Type of Business
Neon signs offer more room for creativity and a better chance at having exclusive designs.
They can come in art, print, on a mirror, or in optical illusion form.
On the other hand, LED signs are not nearly as dynamic design-wise. They can be used as a single display, as two independent displays, and as a monument, combining tradition, history, and technology.
2. Brightness
Neon signs glow and uniformly shine in all directions, but the light from LED signs travels further straight ahead but with minimal side illumination. While LED signs may shine brighter as a light source, neon signs may provide more uniform illumination.
3. Sign Maintenance
Neon signs are more likely to break, making them less durable. It is costlier to have a neon sign expert fix a neon sign due to the added expense of supplying neon.
LED signs are not as fragile as neon signs and do not require specialized services. More than that, neon signs last longer under favorable conditions but do poorer than LED signs in temperate regions. This category usually influences clients’ choices in the neon vs. LED sign conversation.
4. Controllability
LED signs are easier to control than neon signs. Using wireless remotes and modems, you can switch LED signs on/off or between different illumination levels and colors. Neon signs are not as controllable. Switching colors would mean changing the gasses in the tubes, and you cannot easily vary the electricity passing through the tubes for your desired brightness.
5, Generational Appreciation
There seems to be a leaning toward LED neon signs. You read that right: LED neon, not neon or LED. LED neons are LEDs lumped in pipes; they have the aesthetics of neons but the durability and cost-effectiveness of LEDs.
6. Price
LED signs are 10% less expensive than neon signs. But this depends on the size of the signage and the light sources within the signs. You should also consider the costs of repairs and the predominant weather conditions in your location.
Consult Colorado’s Sign Experts
You should consult Artcraft Sign Company, the sign experts, to help you get started on your next LED sign project. We have been in the signage industry for 140 years, helping businesses become more visible to their prospects. Our 55,000sq ft. facility is equipped with the latest machines and experts to meet your most unique LED and neon sign demands.
Still Wondering About the Neon and LED Sign Difference? Ask Artcraft Sign Company!
LED signs are cost-effective and easier to maintain, while LED neon signs offer an enhanced aesthetic appeal indoors and a more retro vibe. At Artcraft Sign Company, we are happy to provide your business with the most unique and captivating sign for better visibility. Contact us today for a free quote!