Category: Blog

In today’s competitive market, your business needs to display the best outdoor business sign possible if you want to bring in a steady stream of customers. Your signs should simultaneously attract attention and communicate your message to your target audience. Since these outdoor signs are an investment, it is wise to spend some time learning about the sign-making business to ensure you don’t end up buying a low-quality sign that will not survive the elements.

Why Does Your Outdoor Business Sign Matter?

As a business owner, you make a number of crucial decisions — where to locate your business, who to hire, and how to advertise your establishment. Selecting a quality outdoor business sign is one of the most important decisions you can make. 

You need to understand how to make it stand out attractively. Colors, fonts, materials, and lighting all contribute to the effectiveness of your sign. You also need to decide on the type of sign you want and where to locate it. Of course, what’s printed on your sign has the most impact on your business. The final decision will be to select the outdoor signs at a business vendor that meets your needs.

You need a reputable sign maker with knowledge of your local community and one who provides superior customer support.

1. Pay Attention to Colors and Fonts In Your Outdoor Sign Design

Your outdoor sign needs to stand out and project the image and reputation of your business. Using fancy fonts and garish colors might stand out but may also turn away your best customers. Fonts and typefaces should be simple and bold. Sans-serif fonts like Helvetica and Futura are easier to read than serif fonts like Times New Roman. Your design must connect with a driver passing your business at 30 to 50 miles per hour.

Colors are emotional for many people, and the colors you use in your sign should convey the emotions you want your customer to feel. For example, an outdoor sporting goods store will likely use different colors than a nail salon.

Follow your brand guide developed for your interior signs and marketing materials. Your brand image should be consistent across the customer experience.

2. Less Is More: Keep Your Sign Message Short

As mentioned previously, most people viewing outdoor signs for businesses will be driving by in a car and only have a few seconds to view your message. Keeping messages under seven words is a common rule of thumb, but it’s even better to use fewer words.

3. Sign Location Matters

Your business sign needs to be in an easily viewable location from the street and protected from traffic and damage from passing vehicles. Most businesses have signs on the side of their building and a freestanding sign closer to the road. For retail locations, window signs engage with shoppers who are passing by on foot. 

4. Sign Graphics Add Personality

Creative images, backgrounds, and digital images add personality to your sign. It’s crucial that your sign’s graphics don’t overwhelm your business name and message. Working with an experienced sign designer will make your job and decision more straightforward.

5. Yes, Size Does Matter

The size of the sign is also important. The ratio of the letters should match the size of the building. Using letters that are too small will go unseen, and letters that are too large will look out of place. If you need inspiration, take a look at outdoor signs near me for ideas. 

Customizing the Best Outdoor Business Signs

Outdoor business sign design communicates your brand and messaging to prospects and customers. In addition, an attractive design will enhance your neighborhood and blend in with the style and culture of your community. 

Customized lighting is an effective way to help your business stand out, especially if your business is open in the evening. Using contrasting colors will help your words pop against the background. Your sign should also be unique and showcase why your business is so special. 

Artcraft Sign Company is an experienced outdoor business sign company that is eager to provide you with plenty of tips and suggestions. Our skilled designers and installers will ensure that your sign expertly promotes your business and lasts for many years. In addition to traditional outdoor business signs, we also manufacture indoor signs, yard signs, vehicle signs, and building wraps. High-quality signs are a cost-effective way to promote your business and increase sales without breaking the bank.

Since 1881, Artcraft Sign has been regarded as the leading company for sign design and manufacturing in Denver. We’ve worked hard to establish long-lasting relationships with all of the businesses we’ve worked with, big and small. Our mission is to increase your businesses’ visibility with our custom business signs.

A business’s marketing and budget can be positively impacted by utilizing custom signage, along with a few other aspects. Signage is one of the most cost-effective ways to introduce a new product or service, inform your customers, or raise awareness of your brand in the community. Let’s cover some of the benefits of custom signs.

Custom Signs Benefits

An important part of any branding strategy is a custom sign, whether you’re a developer, business, university, or a hospital. From marketing to creating a cost-effective advertising platform to landmarking, custom signs can serve a variety of purposes.

This is why you want the absolute best when creating custom office door signs for your business. Below, we will cover four significant benefits of getting custom signage.

Marketing

All forms of marketing are popular among businesses: social media ads, flyers, and even e-mails. Payments for these tools are often monthly, and they aren’t cheap. You will have an effective passive marketing tool with solid custom signage. Furthermore, you will only have to pay for it once. 

A professional sign can also help you stand out from the crowd, let people know that you exist, and what you offer. When you display your business name and logo outdoors, regardless of weather, it helps build brand recognition and familiarity for your customers. 

Not only will custom office door signs attract customers to your business, but they can lead to purchases. If a sign catches someone’s eye, it might encourage them to step into the store. 

Location Marking

Think of the instances where you have instantly recognized a custom building sign, like McDonald’s. Once you spot that large letter M in the distance, you know exactly what business it is. If business owners are strategic about their custom lobby or office signs, their signs will have much more effectiveness. 

Make sure to consider the areas surrounding the business. If a cafe is tucked into a corner with other larger businesses, it’s ideal that the corner is known for that small business as well as the larger ones. Sign design and manufacturing at a Denver business can have a huge impact on visibility. With experts designing and manufacturing compelling custom lobby signs, your business will get noticed.

Cost-Effective

Since signage affects the flow of traffic to your location significantly, the money spent on other advertising may be wasted without a sign to identify your business. Since signage plays an important role in your business’s success, the sign industry has evolved tremendously, ensuring that the communication needs of every business can be met with attractive, customizable signs.

Custom signage will also last a long time, so you won’t have to replace it for many years to come. They should only need to be cleaned and repaired minimally.

Customize Your Business Signs Today!

Custom signs can take a business to the next level in so many ways. At Artcraft Sign Company, we provide the highest quality custom office signs and custom lobby signs. Whether you need to raise awareness about your business or introduce a new product or service, custom signs can get the job done effectively and within a limited budget! You may also read about our services for outdoor signs for your business. Visit us to cater to your needs for custom business signs!

Grab customers’ attention with your branded vehicles. We offer professional wrapping services for vehicles to help you reach your business’s advertisement goals.

The role that marketing plays for businesses in Denver cannot be overstated. Advertising helps you get more customers, which translates to more revenue, a plus for any business — including yours. However, getting in front of your target audience and persuading them to use your services can be a challenge.

We offer professional car wrapping services, using appealing vehicle graphics to feature your brand and help you reach a wider audience. This approach engages your audience and showcases the information you want to advertise, including marketing promotions, contact information, and other details your customers need to know before purchasing your goods or services.

Car Wrapping in a Nutshell

Car wrapping involves covering a vehicle with a unique vinyl film treated with UV and scratch-protective coating so that the car lasts longer under the elements. Rather than being subject to the costly expense of respraying your vehicle, car wrapping is an affordable way to customize your vehicle’s appearance. While choosing the wrap’s color and texture, you can also select complex designs such as your brand logo and advertisement banners. With digital printing, we process the vehicle designs for your business’s cars, providing you with a cost-effective way to advertise your business on the move.

The history of car wrapping began with the significant switch from vinyl lettering to complete body vinyl color change in 1993. Vinyl lettering was small-scale, involving computer-controlled plotters to cut out vinyl sheets that vehicle owners could use for commercial purposes.

German vinyl manufacturer Kay Premium Marking Films (KPMF) was requested to produce an alternative to paint for converting cars to taxis in 1993. KPMF used car wrapping to enable taxi companies in Germany to retain the future resale value of cars that they converted to taxis.

Following this huge milestone, there was a high demand for vinyl wraps by vehicle owners who were interested in customizing their vehicles as they pleased. One of the purposes these vinyl wraps served was to change the car’s color without damaging the paintwork. In addition to styling the car, the vehicle wraps also had protective purposes, including preserving the paintwork from wear and tear. Over the decades, car wrapping has evolved from simplistic color change vinyl wraps to ingenious, intricate vehicle graphics that can fully represent any business’s logo or brand. The cost of vehicle wrapping ranges between $1,500-$5,000, depending on factors such as the size of the vehicle, the wrap design, and the amount of time it takes to wrap the vehicle.

What Makes Digital Vehicle Wrapping Better? 

Professional car wrapping cost is affordable, so you don’t have to break the bank to feature your business’s brand on vehicles for advertisement. There are numerous advantages to having digitally printed designs for vehicle wraps. These advantages include converting your company’s car into a versatile sign that can increase people’s familiarity with your business in Denver.

Digital Printed Wraps Designs Are Customizable

You can customize your vehicle wraps using your brand colors or logo through digital printing and select the texture and color according to your preferences. Completely refurbish your car with personalized vehicle graphics that market your business for you.

Digital Printed Wraps Are More Affordable 

Compared to the steep price of repainting your vehicle, digitally printed wraps are a significantly more economical way to customize your ride. These inexpensive wraps are suited for cars but can also be used for branding trucks, vans, and tanker vehicles.

Digital Printed Wraps Boost Marketing Efforts

With your brand’s logo, designs, or marketing campaign advertisements on vehicles, you can significantly increase your reach to your potential audience. As people keep seeing your business advertised on your vehicles, they will become familiar with your services and easily recall your name when they need your help.

Boost Your Business’s Growth With Professional Car Wrapping

Take your business to the next level with vehicle designs that speak for your brand. Artcraft Sign Company provides professional car wrapping services for Denver businesses to showcase their brand to their target audience. Our experience of over 140 years enables us to deliver the absolute best service and results to our clients. We can’t wait to help your business start growing.

Every business with a vehicle has the perfect advertising method at its fingertips: printed vehicle graphics. These adhesive graphics apply directly to your vehicle’s surface, have different finishes, and easily come off when needed. You can effortlessly promote your Denver business with custom graphics that use your company’s logo, contact information, and brand colors. Printed vehicle graphics design increases your small- to large-sized business’s brand awareness in a cost-effective, professional and non-intrusive way. 

Why Your Business Needs Automotive Graphics

Focusing part of your business’s marketing budget on automotive graphics, decals or lettering will increase brand awareness and your ROI. They represent one of the most cost-effective forms of advertising by boosting your visibility to a wide audience in your local area. No matter your specific industry, you will make the best use of your vehicles with versatile, eye-catching business graphics.

When you decide to invest in vehicle graphics, partner with a professional digital printing company. Collaborating with a professional company will result in quality design and printing that matches your branding, looks incredible, and continually provides your business with hassle-free marketing.

Printed Vehicle Graphics: The Advantages

Before you opt for printed vehicle graphics, your business should know the advantages. The following points demonstrate some of the many ways that vehicle graphics will benefit your business.

Increased Visibility

Employing printed vehicle graphics design dramatically increases your business’s visibility. Your company vehicle passes hundreds of people every day. These people do not all fall into the same demographics, meaning a high-quality vehicle graphic will attract potential customers beyond your target audience. 

The quality and design of your automotive graphics also have the power to make a lasting impression. You want to inform passers-by and other drivers that your business is successful, professional, and trustworthy. The right vehicle graphic helps establish your brand’s credibility and spread brand awareness.

Cost

Printed vehicle graphics represent a cost-effective way to advertise your business. Collaborating with a professional digital printing company to design and apply the graphic costs a significant fee upfront. However, when done correctly, business graphics last for years and only require gentle maintenance. 

You can also scale the graphic to fit your budget. Some businesses choose a full-vehicle graphic, but smaller graphics, decals, and lettering work just as effectively. With the increased brand exposure, you will see a larger ROI when using your vehicle graphic. 

Tracking

In order to assess the effectiveness of your marketing efforts, you need to track their performance. You can easily track how well your vehicle graphic does by asking new clients how they learned about your business. Spotting your vehicle around town might provide a valuable reminder to local customers in need of your business’s services to finally reach out. You are also bound to hear from friends, family, and colleagues whether they saw your vehicle. Additionally, you can use a call tracking phone number on your vehicle or fleet designs to know where that call was sourced from.

Hassle-free Marketing While Parked

Vehicle graphics continue to do their job even when you don’t actively use your vehicle. The vehicle’s branding allows you to advertise to anyone who walks or drives by, no matter where your vehicle is parked. Your unique business graphics will still catch people’s attention and remind them of your business, so the next time they need your products or services, your name may come to mind. 

Printed Graphics Design for your Business’s Vehicles

Printed vehicle graphics design boosts your business’s visibility and brand awareness across a wider local audience. They also establish the professionalism and credibility of your business. Interested in creating vehicle graphics for your business? Artcraft Sign Company offers Denver businesses premiere services and 140 years of experience. Our innovative fabricators and designers use the latest sign manufacturing technology to create stunning graphics for all our customers. Call 303-777-7771 or contact us through our website for any inquiries or further information.