Decals taxi custom signage

The Benefits of Decals and Stickers for Branding and Marketing

Decals and stickers are incredibly effective tools for businesses to use when it comes to branding and marketing. They are cost-effective, portable, and customizable, making them a popular choice among businesses of all sizes. In this blog post, we will explore the top five benefits of adding these valuable tools to your marketing strategy.

Key Benefits of Using Decals and Stickers for Branding and MarketingDecals on the car for brand awareness.

Decals and labels are an excellent way to enhance your branding efforts and keep your company front and center in your customers’ minds. They can be used to create a unique identity for your business, increase brand visibility, and provide a tangible reminder to your customers. Take a look at the key benefits of using this sometimes-overlooked strategy for branding and marketing.

Increased Brand Visibility

One of the most significant benefits of using decals and stickers is that they can increase brand visibility. Placing stickers on products, packaging, or promotional items can help attract attention to your brand. When customers see your stickers in public spaces, they become familiar with your brand and can associate it with the products or services you offer. This increases your brand’s reach and recognition.

Identity Creation

Customized decal sticker pasted on the door of the shop. Decals and stickers are an excellent way to create a unique identity for your business. They can be customized to include your brand colors, logo, and other design elements that represent your brand and create a personality for your business. This ensures that you stand out and are easily recognizable in a positive way. By creating a distinct identity, you can set yourself apart from competitors and establish a strong brand presence. Additionally, when displayed customers and potential customers consider stickers more as a gift than a form of advertising. They enjoy using them to decorate notebooks, filing cabinets, water bottles, laptops, and other visible surfaces.

Cost Effective

This form of advertising is an extremely cost-effective way to promote your business, especially if you buy in bulk. Not only are they relatively inexpensive to produce and lightweight, but they can also be used in a variety of ways, such as on product packaging, promotional materials, or even company vehicles. This makes them an ideal choice for small businesses or startups with limited budgets to get the word out about their business while building their brand and identity.


Brand name in a decal pasted in a car.Mobile is the key to expanding your brand awareness. Since they simply stick to a variety of surfaces, including walls, windows, and vehicles, they are ideal for you to take to trade shows and events. When applied to vehicles they can help you expand your presence in different geographic areas. Unlike other forms of advertising, they are easily applied to promotional items or giveaways, making them a portable smart on-the-go marketing tool that works for you 24/7.


Durability is the name of the game with decals and stickers longevity. They withstand various weather conditions and are resistant to fading, peeling, and cracking. This means that they can last for years, providing ongoing exposure for your brand.

Customization Options

If you want to stand out in a crowd, customize your artwork. The sky is the limit as decals and stickers come in a wide range of shapes, sizes, and colors. This makes them a versatile tool for you and your branding efforts. They can be tailored to match your brand’s color scheme, logo, and design elements.

Different design of stickers.Tangible Reminder

Custom decals and stickers provide a tangible reminder of your brand to your customers. When they receive a product or promotional item with your sticker on it, they are more likely to remember your brand and associate it with positive experiences. This can lead to repeat business and increased brand loyalty.


Since this form of advertising can be used in a variety of ways, including on product packaging, promotional items, or company vehicles, they are incredibly versatile. They can also be used as window clings or wall graphics, adding a decorative element to your business space. This versatility makes them a valuable asset to any marketing campaign.

Custom Decals and Labels Throughout Denver

At Artcraft Sign Company, located at 1717 S. Acoma St, Denver, CO, we specialize in creating custom decals and stickers that enhance your branding efforts. Our team of dedicated experts can help you create and produce high-quality designs that are tailored to your business. Using the latest technology, we offer a range of customization options to ensure that everything coordinates with your brand identity. Our goal is to provide you with products and services that will leave a lasting impression on your customers and help your business stand out. Call us at 720-807-8769  today.