Distinguishing Labels and Decals: Understanding the Difference

Have you ever wondered about the difference between labels and decals? While the words are often used interchangeably, there are distinct differences between these two types of applied promotional messages. The goal of both items is similar: to let the reader know important usage information or additional details about your product, including the use as equipment tags. See whether stickers or decals are right for your product. 

What Are Labels and Decals Made Of?

Decals are often made of more durable plastic, aluminum, brass, stainless steel, or another substrate, allowing them to be applied to various surfaces and in a wide range of settings. They are often the go-to choice in industrial or manufacturing settings, or when the product will be in extreme weather conditions such as heat or cold. Decals often do not include an adhesive substance as part of their makeup, but must be applied with a separate adhesive. 

The term labels most often refer to an adhesive-backed paper that includes some type of printing or promotional message. Labels and stickers are terms that are often used interchangeably, adding to the confusion between product types! Labels can be found in various uses, from bottles of shampoo or medicine to lists of ingredients. 

The Benefits of Each Material Type

Which material you need to choose truly depends on how, when, and where it will be applied to your product. If you’re considering inside use and need a large number of words, details, or smaller printing — labels may be more cost-effective and easier to produce, while still proving very effective for your needs. 

For outdoor or longer-term applications, decals have the durability you’ll need to stand the test of time. The more flexible decal material can stand up to light bending or stretching, offering a more suitable option for extreme applications.

How Can You Decide Between Labels and Decals For Your Project?

If you’re still not sure about whether decals or labels are right for your next project, walk through these checklists to help clarify your needs.

Things To Consider Before Applying Labels

Labels can be considered an all-around, cost-effective option for adding instructions or ingredients to your products. 

• Labels can only be applied once and should be applied consistently across products to ensure a professional look for your brand
• Labels may not be durable for outside use or in extreme temperature conditions
• Labels work well for applying addresses or variable text information in an indoor setting with relatively controlled conditions

Things To Consider Before Applying Decals

A durable, synthetic substrate is often used for decals. You’ll want to keep these tips in mind when deciding to move forward with decals for your next project. 

• Decals can be applied with a variety of methods: static cling, standard adhesive, or high-tack adhesive 
• Decals can be removable, with an adhesive designed to be reapplied
• Decals can be laminated or printed with an eco-friendly material
• Decals may degrade over time in outdoor or extreme temperatures and need to be replaced

Let The Artcraft Sign Team Help You Design Your Next Project!

Creating an impact with your next product means having the correct promotional tools in place from the start. If you’re not sure of the difference between labels and decals or the benefits of labels and decals, our team of professionals can help you make confident choices that will ensure your product’s success. Contact the Artcraft Sign company today at 303-777-7771 or view more information online.