Artcraft Sign Company Blog

Investing in engraved name plates is one of the best decisions one can make for their business. It’s especially beneficial if you want to truly stand out from your competitors. In addition to providing a decorative solution, they can also comply with brand standards, which enhances the product while providing a quick turnaround time compared to other identification methods. By strategically placing a nameplate, a logo or brand can be enhanced, and the connection to the product strengthened.

Although there are many options to choose from when choosing a nameplate, printed and engraved nameplates are two of the most popular. There are many similarities between the two, but there are also differences in the process of making each type of nameplate, as well as differences in the benefits of either option. In today’s blog, we’re going to compare and contrast the differences between printed nameplates and engraved nameplates to see what option works best for your needs. 

Engraved NamePlates

An engraved name plate is made by a different method than printing, as it’s a more in-depth process that adds more texture and can withstand natural elements better. Engraving has several key advantages due to its durability and superior workmanship. Engraving allows you to meet the highest standards, which means that crucial information will last as long as the products you manufacture. It is precise enough to etch bar codes, logos, and specific fonts.

Engraved nameplates offer many important advantages over those created using other techniques. Here are a few of the most significant engraved name plates advantages:

Durability

Several ancient Roman engravings are still readable today. If you look around historic buildings or churches, you’ll find plaques that were engraved hundreds of years ago. Engraving is more durable than etchings or stamps because it has a deeper line and is cleaner.

Engraving is more precise than etching or silk screening because of detailed computer codes and precise cutting tools. The crisp edge can survive many different environments, including:

• Extreme temperatures
• Abrasion and rough surfaces
• Demanding weather conditions
• Corroding substances

Professional Appearance and Customization

While you can print or stamp nameplates, you’re limited to the typefaces the nameplate manufacturer has in stock. Engraved nameplates offer more customization. You can, however, engrave a variety of fonts, graphics, and designs into metal or plastic using engraving, screen printing, and etching.

Longevity and Superior Quality

An engraved nameplate stands out for its distinct appearance, perceivable by sight and touch, as well as its strength, legibility, and professional appearance. Using an engraved nameplate on your products will show the quality of your products, too. Engraving has a long history, so engraved fixtures look old-fashioned, smart, and sophisticated.

Whether you order a single item or thousands, rotary engraving and laser engraving use such precise cutting tools that the engraving quality will be consistent.

Printed Nameplates

There is no doubt that printed nameplates are a cost-effective way to brand your business.

You can use screen printing for nameplates, signs, labels, and more in a cost-effective way. To create your desired design on the selected material, ink is printed through screens. Here are some of the key benefits of opting for printed nameplates: 

Affordability

When it comes to high quantities and reprinting the same design on different products, screen printing can be very cost-effective compared to other processes.

Flexibility 

In addition to metals, plastics, and vinyl, printing can be done on many different surfaces. You are not limited to one type of surface when you screen print.

Wide Range of Design Options

With printed nameplates, you can print almost any design, including logos, instructions, shapes and serial numbers.

Comparison Between Engraved Nameplates and Printed Nameplates

Although either option for nameplates is a great choice, there are some key differences that could influence which direction business owners go. When it comes to durability and longevity, engraved nameplates stand the test of time. While printed nameplates might be more affordable, an engraved nameplate is cost-effective in the long run because of how long they last. They’re also the most professional appearance-wise, and you have a wide variety of design options to choose from. 

Count On Artcraft Sign for Your Custom Engraved Nameplates

At Artcraft Sign Company, we always encourage our clients to invest in the most durable and professional option by opting for engraved name plates. Our company’s expertise is in creating the most high-quality nameplates for your business; our work speaks for itself. Office and desk nameplates receive the same level of attention and care as every other project we undertake. If you’re ready to make this investment in your business, contact us today to get a free quote from one of our sign experts! 

In today’s business, where there’s so much competition, it is essential to find innovative ways to promote your brand and stand out from the crowd. One effective way to achieve this is through custom vehicle wraps. They provide attractive, seamless coverage that allows you to completely customize your vehicle with your branded marketing message.

Having your vehicle wrapped in eye-catching colors, and displaying the company name and logo can help you create a mobile marketing device that never stops promoting your business.

This article will go through the benefits of custom vehicle wraps and how they can help you maximize your marketing impact in Denver.

The Benefits of Custom Vehicle Wraps

As companies recognize their ability to reach a wider audience, vehicle graphics, and wraps have grown in popularity in recent years. Here are some of the main benefits of using custom vehicle wraps for your Denver business:

1. Increased Brand Awareness and Exposure

Imagine how great it would be to be able to drive around Denver while simultaneously promoting your brand to the public. That’s what a custom vehicle wrap gives you. Whether you are stuck in traffic or parked at a busy intersection, your vehicle wrap is sure to catch the attention of passersby. This rise in exposure will help you attract new customers to your business.

2. Cost-Effective Compared To Traditional Advertising Methods

Most people may not have the funds to get their business out to the general public through a billboard or TV commercials. Your custom vehicle wrap can be a cost-effective alternative for you.

Once you have invested in a vehicle wrap, it will continue to promote your brand for years to come, making it a worthwhile investment for your business.

3. Ability to Target Specific Audiences and Demographics

A custom vehicle wrap can direct you to specific audiences and demographics that are going to be invested in your products or services. For instance, if you run a local landscaping business, you can make homeowners your target by driving around residential neighborhoods with your vehicle wrap.

4. Versatile and Customizable Designs That Can Be Changed as Needed

From its nature, you can tell that custom vehicle wraps are going to be versatile and therefore can be designed or structured to fit any business or industry. A full wrap or a partial wrap — you’re allowed to make your choice. You can choose from a variety of colors, materials, and designs to churn out a unique look that gives your brand an irresistible representation.

Additionally, the custom wraps can be removed or replaced with little difficulty, therefore giving you room for regular updates of design and messaging.

Designing Your Custom Vehicle Wrap

When it comes to designing your custom vehicle wrap, it is critical to producing an eye-catching design for your custom vehicle wrap that faithfully portrays your brand. Here are some tips for choosing the right color scheme and imagery for your Denver business:

1. Choose Colors That Match Your Branding     

It is important for your vehicle wrap to match your brand’s color scheme. This would give you highly revered consistency across all your marketing materials. Choose colors that complement your logo and other branding elements. 

2. Include High-Quality Images and Graphics

Just as important as the color scheme is the use of high-quality images and graphics relevant to your business. Do not use images or clips of low-resolution, as you stand the risk of having a blurry or pixelated result when printed.

3. Work With a Professional Designer or Agency

If you are unsure about designing your own vehicle wrap, it is best to work with a professional designer or agency. They can help you create a high-quality design that accurately represents your brand and stands out while on the move.

Printing and Installing Your Custom Vehicle Wrap

Once you have designed your custom vehicle wrap, it is time to print and install it. You will need to select a printing and installation company. Don’t just go anywhere without considering some important factors. These factors are:

Experience

Always choose a company that has experience in designing, printing, and installing vehicle wraps. They should have a portfolio of past projects that demonstrate their skills and expertise.

Quality

Aside from experience, the quality of materials and printing techniques are of high relevance. Search for a company that uses high-quality materials and printing techniques to ensure your vehicle wrap looks great and lasts a long time.

Custom Vehicle Wrap: A Brilliant Marketing Solution 

Custom vehicle wraps are a great way to advertise your business in Denver, whether you have one vehicle or a whole fleet. They are cost-effective, eye-catching, durable and can also protect your vehicles from damage. 

Artcraft Sign Company is a professional and experienced company that can design, print and install your wraps with high-quality materials and equipment. With over 10 years of experience and a guarantee of satisfaction, we can handle any project, big or small.

Contact us today for a free quote and consultation from one of our sign experts to maximize your marketing impact.

Decals and stickers are incredibly effective tools for businesses to use when it comes to branding and marketing. They are cost-effective, portable, and customizable, making them a popular choice among businesses of all sizes. In this blog post, we will explore the top five benefits of adding these valuable tools to your marketing strategy.

Key Benefits of Using Decals and Stickers for Branding and Marketing

Decals and labels are an excellent way to enhance your branding efforts and keep your company front and center in your customers’ minds. They can be used to create a unique identity for your business, increase brand visibility, and provide a tangible reminder to your customers. Take a look at the key benefits of using this sometimes-overlooked strategy for branding and marketing.

Increased Brand Visibility

One of the most significant benefits of using decals and stickers is that they can increase brand visibility. Placing stickers on products, packaging, or promotional items can help attract attention to your brand. When customers see your stickers in public spaces, they become familiar with your brand and can associate it with the products or services you offer. This increases your brand’s reach and recognition.

Identity Creation

Decals and stickers are an excellent way to create a unique identity for your business. They can be customized to include your brand colors, logo, and other design elements that represent your brand and create a personality for your business. This ensures that you stand out and are easily recognizable in a positive way. By creating a distinct identity, you can set yourself apart from competitors and establish a strong brand presence. Additionally, when displayed customers and potential customers consider stickers more as a gift than a form of advertising. They enjoy using them to decorate notebooks, filing cabinets, water bottles, laptops, and other visible surfaces.

Cost Effective

This form of advertising is an extremely cost-effective way to promote your business, especially if you buy in bulk. Not only are they relatively inexpensive to produce and lightweight, but they can also be used in a variety of ways, such as on product packaging, promotional materials, or even company vehicles. This makes them an ideal choice for small businesses or startups with limited budgets to get the word out about their business while building their brand and identity.

Portability

Mobile is the key to expanding your brand awareness. Since they simply stick to a variety of surfaces, including walls, windows, and vehicles, they are ideal for you to take to trade shows and events. When applied to vehicles they can help you expand your presence in different geographic areas. Unlike other forms of advertising, they are easily applied to promotional items or giveaways, making them a portable smart on-the-go marketing tool that works for you 24/7.

Durability

Durability is the name of the game with decals and stickers longevity. They withstand various weather conditions and are resistant to fading, peeling, and cracking. This means that they can last for years, providing ongoing exposure for your brand.

Customization Options

If you want to stand out in a crowd, customize your artwork. The sky is the limit as decals and stickers come in a wide range of shapes, sizes, and colors. This makes them a versatile tool for you and your branding efforts. They can be tailored to match your brand’s color scheme, logo, and design elements.

Tangible Reminder

Custom decals and stickers provide a tangible reminder of your brand to your customers. When they receive a product or promotional item with your sticker on it, they are more likely to remember your brand and associate it with positive experiences. This can lead to repeat business and increased brand loyalty.

Versatile

Since this form of advertising can be used in a variety of ways, including on product packaging, promotional items, or company vehicles, they are incredibly versatile. They can also be used as window clings or wall graphics, adding a decorative element to your business space. This versatility makes them a valuable asset to any marketing campaign.

Custom Decals and Labels Throughout Denver

At Artcraft Sign Company, located at 1717 S. Acoma St, Denver, CO, we specialize in creating custom decals and stickers that enhance your branding efforts. Our team of dedicated experts can help you create and produce high-quality designs that are tailored to your business. Using the latest technology, we offer a range of customization options to ensure that everything coordinates with your brand identity. Our goal is to provide you with products and services that will leave a lasting impression on your customers and help your business stand out. Call us at 720-807-8769  today.

Every business, regardless of the type of product created or the service rendered, is driven by its customer base. The more customers you have, the more sales you are likely to make, which automatically transcends to increased profits! These customers demand reliable and timely access to relevant information and facts to enable them to make decisions on the go, irrespective of location and time. However, due to physical limitations, human assistants are unable to always attend to instances where clients are in need, leading to a loss of trust and revenue. For this reason, business owners have adopted the use of outdoor kiosks to effectively reach and engage potential customers, wherever they are, at any time, and in the most efficient ways possible.

By employing these digital assistants, entrepreneurs can enjoy the reliability and timely delivery of information to improve customer engagement, revenue generation, and overall customer experience. Whether you want to increase your brand visibility or expand your customer base, outdoor kiosks are the perfect solution you should explore.

What Is an Information Kiosk?

An information kiosk is a digital device that helps customers make decisions by presenting information in a way that is appealing to the eye and easy to understand. As an interactive tool, it provides self-service solutions via engaging menus and digital content that enables customers to access information and perform tasks. Information kiosks work through a seamless interplay of hardware and software resources.

Hardware

The hardware component is the body frame of the kiosk, which may be:

• Freestanding
• Wall mounted
• A tablet

Whatever the form, they usually consist of a display screen, a central processing unit (CPU) and a tough material to withstand the elements. The hardware component may be supplemented by peripherals needed to perform specific functions. These include printers, card readers, keyboards and video cameras.

Software

The functionality of the hardware component is driven by the software. Types of software used in information kiosks include:

• Operating system software that supports the basic system function;
• Application software that performs specific tasks such as graphic display and user interaction;
• Management software that provides system support such as application updates, security, and back-end control.

Benefits of Outdoor Kiosks for Your Business – 5 Reasons to Invest

Whether in health care, hospitality, restaurant, education, or retail industries, outdoor kiosks are useful inclusions because they are vehicles used to provide information to those that need them.

With their large screens and digital displays, these outdoor information kiosks help to broadcast advertisements and perform interactive functions over a wide area, drawing the attention of clients from a distance. The following are reasons you should consider outdoor kiosks for your business.

1. Increased Customer Engagement

By using special features such as QR codes and touchscreens, outdoor kiosks allow customers to easily interact with your business on a personal level. They can seek information on store directions, available products, prices, events, and promotions. This self-service feature constantly draws and sustains the attention of customers because they are visually appealing, and quick and provides more ways for customers to interact with your business.

2. Improved Sales Performance

Due to their wide reach, outdoor kiosks allow you to reach more potential customers. The ease of operations and automation also allows you to serve more people at a time, avoiding long queues. This helps to increase your overall sales performance.

3. Lower Overhead Costs

The self-service feature of outdoor kiosks means that customers can now make orders, print receipts, check schedules, book appointments and perform other tasks without the assistance of a staff member. This has enabled many businesses to downsize their workforce, thus reducing overhead costs.

4. Better Promotional Opportunities

Outdoor kiosks are perfect for advertising. By using attractive graphics and attention-grabbing content, you can easily showcase your promotions, offers, special deals, and discounts.

5. Improved Data Analytics

The software component of outdoor information kiosks provides real-time data and analytics, such as user interaction, time spent on the kiosk, and the most popular goods and services. This data allows businesses to track customer interactions, review marketing strategies and make informed data-driven decisions.

Boost Your Denver Business With a Custom Outdoor Kiosk

If you’re looking for outdoor kiosk manufacturers, look no further than the leading sign company in Colorado. At Artcraft Sign Company, we not only provide you with the most efficient and durable outdoor kiosks in Denver, but we also have a team of professionals trained to critically analyze your business, its products, space, and peculiarities to provide a custom kiosk solution that meets your exact need. Our social media and advertising services will make your business a household name throughout the Denver community. If you want to effectively manage your customer base, drive sales, and improve your overall business productivity, then outdoor kiosks are an investment option you must consider. Contact us today!

Your printing company can make all the difference to your business, just like any other supplier. But what is digital printing, anyway? The digital printing process involves printing on different media like plastic, paper, acrylic, fabric, etc., directly from a digital image. 

You can enhance your brand awareness and improve internal and external marketing appeal by selecting the right printing company. However, not all printing companies are good at what they do. If you need some assistance finding the right company for your digital printing services needs, here are a few factors you should consider:

Your Product Type

In what ways does your business create products that require digital printing? It’s important to understand what your needs are before deciding to hire a digital printing company. There are a number of things that can be printed on digital printing machines, including, but not limited to the following: 

• T-shirts
• Advertisements
• Linens
• Fabrics
• Brochures

Cost-Efficient

Budgets are important to keep in mind. However, breaking down the pricing of each company according to its value is even more crucial. There are times when cheaper isn’t necessarily better. It’s possible that the service you purchase will not meet your needs because of its cheap pricing. 

Look into Printing Equipment & Supplies

You can determine print quality by asking about the printer used by the company and looking at its portfolio. It’s important to know which printer is best for you when choosing between traditional and digital printers.

Check the Quality of Work

Your business is more likely to succeed if the quality of your work is the best possible. If you’re paying less for the service and the quality is non-existent, it defeats the purpose of finding the cheapest provider.

Consider Customer Service

Providing excellent customer service is a hallmark of the best printing services. A high-quality printing solution is not possible without high-quality customer service.

Experience and Trustworthy

Before hiring a service or professional for digital printing services, always ask them about their experience. In addition to giving you an insight into their work, it also provides you with their background.

Check Reviews and Testimonials

Any printing service you are considering should have reviews available. Get the juicy details from a company’s website beyond the testimonials. What you can expect from that service can be determined from these reviews.

Location

Consider your specific location when choosing a digital printing company in Denver. Local companies understand how to appeal to consumers in your area because they are located near you and work within the same demographics.  

The Benefits of Hiring a Digital Printing Company

Hiring a digital printing company can have a tremendous impact on your business! Here are a few benefits of digital printing:

Higher Quality

The quality of your products will be higher if you use professional printing services. Printing can go wrong for a number of reasons, from wrong colors to a page that is slightly off-centered. Professional companies will take these factors into account when providing you with the best service.

Saves Money

You can save money by working with a professional printing company. Using an everyday office printer won’t produce high-quality products. The quality you desire would require your company to invest in pricey machines. 

Expert Advice

You can also get expert advice from a professional printer. The professionals have been printing large projects for years, while you may not have. You can count on them to provide professional assistance at every stage.

Easy Customization

You can customize your prints by hiring a printing service. Prints can be customized according to your specific business needs. The possibilities are endless when you use a professional printer.

Faster Completion

You can get your print jobs done faster if you hire a commercial printer instead of doing them yourself. When printing things for your business, this is especially important. The more time you can save the more likely you are to meet your deadlines. It will save you hours of time if you hire a commercial printing company because they have the materials, expertise, and equipment needed for the task. 

Reliable and Trusted Digital Printing Services in Denver

Serving the Denver community has always been our mission. Every project we produce gives us an opportunity to interact with local businesses and serve them. You will be able to leave a lasting impression on your customers with beautiful and professional signage.

Custom digital printing services is what Artcraft Sign specializes in. If you choose us as your go-to company for commercial business signs, you’ll be joining hundreds of other leading businesses.

Get in touch with our experts today at 720-807-8769 to schedule an appointment!

Custom vinyl banners are an effective way to promote your business or event. They are cost-effective, durable, and provide high visual impact. Whether you’re looking to advertise a new product, promote a sale or simply draw attention to your business, custom vinyl banners are a great choice. In this blog, we will discuss the advantages of using a custom vinyl banner and why they are the best way to promote your business or event.

What Is a Vinyl Banner?

A vinyl banner is a large format printed banner made from vinyl material. It is often used for outdoor advertising and event signage due to its durability, water-resistant and tear-resistant properties. Vinyl banners can be customized with various sizes, designs, and colors and can be hung from buildings, fences, poles, or other structures. They are an effective and cost-efficient way to promote a brand, product, or service. A key benefit of vinyl banners is their quick production method. They are also easy to store and transport, making them ideal for a variety of applications.

They can also be finished with grommets or pockets for easy hanging, making them a versatile solution for both indoor and outdoor use.

Advantages of Using a Vinyl Banner for Your Business

Here are some of the advantages of using a custom vinyl banner:

Cost-Effective

A lot of small businesses utilize vinyl banners since they are so affordable. Managing your marketing and advertising budget is a crucial component of any organization, and vinyl banners are one of the go-to tools. Vinyl banners are excellent and long-lasting, so they may be used frequently and for a variety of purposes. 

Therefore, if you want this to function well, planning is key. Order your banners in bulk to obtain the best possible price if your business intends to exhibit at a few trade shows and conferences this year or if you intend to host events where they can be displayed.

Easy Customization

No one size fits all. Vinyl banners can be altered to precisely meet your company’s demands. The style, color, size, and design of your banner are under your control. Additionally, you have a choice in the vinyl you want to utilize. Among the generally available possibilities are 13 and 18-ounce vinyl, perforated outdoor vinyl mesh, and smooth, high-resolution vinyl printed with a gloss finish.

Durable and Reusable

Vinyl banners are very sturdy and weather-proof. They are ideal for use in outdoor advertising since they are resistant to sun and water damage. Without sacrificing quality, you can rely on them to endure rain, snow, and sunlight. Because of their endurance, you can reuse them anytime you need them again, whether that is in two months, at the end of the year, or the next year. Investing in this type of banner can reduce the marketing costs for your business.

High Visual Impact

Vinyl banners can be digitally printed with colors that have a high visual impact. These colors are usually vibrant and attention-grabbing colors. A great way to attract customers to your business is to use signage utilizing a colorful design that represents your company.

You don’t need to be a design expert to make an attractive banner. You only need to choose the design, and our team can assist you in choosing the right size, colors, and style of the banner to match your design.

Installation-Friendly

Vinyl banners are easy to install and can be hung in a variety of locations. They come with mounting grommets, making it easy to hang them from poles or buildings. Additionally, they can be easily rolled up for storage, making them an excellent choice for businesses or events that require frequent set-up and tear-down.

Time to Order Your Custom Banner from The Best Custom Vinyl Banner Printing in Denver

When it comes to promoting your business or event, custom vinyl banners are the way to go. If you’re looking for the best custom vinyl banner printing in Denver, look no further than Artcraft Sign Company. Artcraft offers high-quality, durable, and customizable custom vinyl banners that are designed to meet your specific needs. With over 140 years of experience and a commitment to customer satisfaction, Artcraft Sign Company is the best choice for all your custom vinyl banner printing needs. So why wait? Get started today and see the difference that custom vinyl banners can make for your business or event!

Screen printing is a valuable advertising tool for many types of businesses. From T-shirts to large or small format signage, screen printing is a cost-effective alternative to some of the more costly forms of printing. Despite its many benefits, there are screen printing concerns you should be aware of before sending your design to the press. Read on to discover some of the common screen printing problems, how to avoid them, and where you can find screen printing services in Denver. 

What Is Screen Printing?

A common technique used in printing, screen printing transfers a stenciled design onto a flat surface by using a mesh screen, ink, and squeegee. Screen printing is widely popular because the screen printing process can be used to print on many types of surfaces like paper, fabric, metal, plastic, glass, and even wood. 

Screen printing is versatile because it utilizes many different colors and intense coloring, even on dark fabrics. The designs can also be quickly reproduced many times, so screen printing is perfect for creating items in bulk, like garments and accessories. 

The screen printing process includes several steps. Also known as silkscreen, serigraphy, and serigraph printing, screen printing is often called a stencil method of printmaking. A design is imposed on fine mesh, and the blank areas are coated with an impermeable substance. Then, ink is forced into the mesh openings by a squeegee and onto the printing surface during the squeegee stroke. While this sounds rather complicated, the screen printing process is a cost-effective and efficient choice for advertising solutions. 

Despite its popularity, it is important to find an experienced screen printer as there are a variety of issues that can arise in the screen printing process. Some of these issues include dye migration and off-contact printing, which can be easily avoided with the use of a skilled screen printing service. 

Screen Printing Problems and their Solutions

There is a laundry list of potential screen printing problems. While we certainly can’t solve every problem in this article, we have outlined some of the most common screen printing issues below and included suggested solutions for each. Read on to learn more. 

• Off-contact – Sometimes, it is hard to maintain color density, and prints look blurry or disproportionate if too much or not enough ink flows through the screen during the printing process. In order to maintain a crisp image, you can adjust off-contact distances.
• Frosting / fibrillation – Heavy-weight fabrics and softer fabrics can be susceptible to a problem called frosting and fibrillation. When an image uses transparent ink on brightly-hued or light-colored shirts and the ink is washed, some of the unprinted fibers on the fabric break, causing the image on the fabric to become dull or “frost.” To solve frosting, avoid using substrates that are at a high risk of fibrillation. 
• Screen tension – If the tension on the screen is below 20N/(inch)2, the screen might ripple. When screen tension is not optimized, the resulting image can be smeared, blurred, or shifted. To avoid screen tension problems, make sure the screen snaps off the substrate completely each time the squeegee passes over the mesh. 
• Dye migration – If you are printing on polyester or blended shirts, you may experience dye migration when the dye in the synthetic fabric heats up enough to become a gas. When this happens, the ink “migrates” up from the shirt through the ink. To solve this screen printing problem, utilize a low-cure ink that dries at around 280 degrees. Because dye migration usually occurs at about 300 degrees, using a low-cure ink will help solve the problem. 

Other Printing Techniques

In addition to screen printing, other printing techniques would also benefit from digital printing. Digital printing is a more modern process where ink is applied directly to the print material by a laser or inkjet printer. Digital printing can be an excellent choice for large-format prints like banners, posters and retail graphics. 

Choose an Experienced Business like Artcraft Sign Company To Avoid Screen Printing Pitfalls

If you are looking to incorporate screen printing into your advertising budget, consider a Denver screen printing company like Artcraft Sign Company. With over 140 years of experience in the Denver area, we are dedicated to providing the best service possible for your company’s needs. Reach out today for a free quote from one of our screen printing experts. We can’t wait to hear from you!

Signage is an essential part of any business wanting to expand since it facilitates client engagement. Signs can serve a variety of functions for your business: encouraging people to shop at your clothing store’s big sale, go to an event at your restaurant, or sign up for a monthly membership at your gym. Signage designs are highly effective for communicating important messages, catching the attention of your ideal customers, and motivating people to take action.

So what is the signage design? It is simply the creation and application of symbols and signs to convey a message. It can also be defined as the creation of any type of graphic display fashioned to enlighten an audience.

So, the most pressing question is: How can you create memorable company signage? This article will give you some vital signage design tips that will grab people’s attention.

Simplicity is Key in Signage Designs Tips

Keeping it simple is one of the most crucial things to have in mind while designing a memorable sign. A sign that contains an excessive amount of text or pictures might be confusing and challenging to read. Instead, make your message clear, and utilize straightforward, uncluttered lines and a limited color scheme. This will make it easier to read your sign from a distance and guarantee that your message is clear and concise.

Less text on your sign is usually better when it comes to readability. A sign with an excessive amount of text can be confusing and challenging to read, especially from a distance. Instead, choose a brief, memorable phrase or tagline that encapsulates your point in a few lines. This will make your sign more distinctive and memorable.

Use High-Quality Materials

The effectiveness of your signage can be greatly influenced by the materials used. For a solid and expert-looking sign, you should think about using materials like metal, acrylic, or PVC. These materials are weatherproof, which is crucial if your sign is placed outside.

In addition, think about having your signage design done by a professional graphic designer or print company. This will guarantee that your sign’s colors and graphics are vivid and of a high resolution – this will significantly change how people view it.

 Signage Designs Tips Eye-catching Colors

Your sign will stand out and attract potential clients if it is designed in vivid, striking colors. However, make sure the colors you pick represent your business consistently and harmonize with the surroundings. Consider using earthy tones like greens and browns, for instance, if your business is situated in a natural setting, to blend in with the surroundings. On the other hand, if your company is situated in a busy metropolis, using strong, vibrant colors will make your sign stand out.

Use Clear and Legible Fonts 

The typeface you select for your sign has a significant effect on how readable it will be. You should always choose fonts that are easy to read from a distance and are clear and legible. By doing this, you ensure your message is clear to viewers, no matter how far away they are.

It’s crucial to take your company’s style and tone into account when selecting a typeface for your sign. For instance, an elegant script font could be preferable to a strong, modern typeface if your company is a high-end luxury brand.

New Signage Design Ideas: Use Lighting for Greater Impact

Especially at night, adding illumination to your sign can increase its visibility and appeal. This can be an effective approach that will draw attention to your sign and make it more memorable. 

Since LED lights are durable and energy-efficient, you should consider using them to illuminate your sign. To highlight your sign, you could also utilize backlighting or a spotlight.

Create Your Dream Company Signage 

By following these tips, you can create a memorable sign that will help attract customers and increase brand awareness. It’s also important to keep in mind the location of the sign, the target audience, and the message you want to convey. 

You can trust Artcraft Sign company to create the ideal signage for your business. We have over 140 years of experience supporting organizations of all sizes and offer the latest in sign manufacturing technologies. We also offer a wide range of tactile signage options, which are inclusive and can promote your business to all customers. Need more signage design tips? Contact our team of friendly and knowledgeable professionals today! 

The lobby is the first point of interaction an outsider will have with your company. The way your lobby is perceived by visitors can determine whether they will become customers, staff, or partners. Lobby signage can provide an element of interest and visual excitement to your office space. It must also be able to convey the vision and ideals of your brand. An effective way to ensure your lobby does all these things is through the use of office lobby signs.

The office lobby is the area within an office complex where visitors can inquire about business operations. They can also wait there before being attended to by an official. 

What Are the Different Types of Lobby Signs?

Lobby signs are materials used in an office lobby to welcome, promote and direct visitors. There are several types of office lobby signs. They include:

Wall Graphics

Typically made from large format printed vinyl, and professionally installed. They can display your company’s logo, artwork/graphics, or any other promotional message.

Retractable / Pull-up Banners

• Banners are made of vinyl or fabric, and they are usually not hung on the lobby walls, but may be used as temporary signage for special events, such as sales.
• Banners can display your company’s logo or any other promotional message.
• A retractable sign is a type of banner; however, the flexible material used for display is attached to a lightweight aluminum frame. This frame can retract up or down in one easy motion, allowing compact storage and quick set up time.

Dimensional Letter / Logo signs

A dimensional letter or logo sign usually displays the name or logo of the company. It is one of the most important and professional indoor office lobby signs. Materials used to make a letter or logo sign include stainless steel, acrylic, glass and aluminum.  These signs may include elements such as dimensional or flat graphics, branding, and custom painted colors.

Illuminated signs

Illuminated signs are similar to letter or logo signs, but with an electrically illuminated element incorporated into the design. Some illuminated signs have light sources within them, while others receive light from an external source.  Typically, an illuminated lobby sign will use low-voltage white LEDs, but RBG colors are available to accent branding colors.

Tabletop signs

Tabletop signs are small signs placed on the receptionist’s desk or checkout counter. They are effective office lobby directory signs, aiding in direction and encouraging sales.

Floor signs

Floor signs are unconventional lobby signs that are usually digitally printed vinyl graphics custom applied on the floor. They help direct foot traffic, guide people to safety, and can be utilized for promotional materials.

Choosing the Right Type of Office Lobby Signs

As you can see, there are several types of office lobby signs. Each of these sign types has its own peculiar use and characteristics. Therefore, not all types of indoor signs are perfect for your office. To find out which is the right fit for your business, there are some things you need to consider. 

The Importance of Designing a Lobby Sign That Reflects Your Brand

Branding is an integral part of the business. It is what makes your company stand out from the others in your sector. The success of a business is directly linked to how visible its brand is. 

Though indoor signs can convey several words and messages, using them to reflect your brand is important. This is because:

Lobby Signs Quickly Catch Your Eye

When people walk into your lobby, the first thing they will notice is your sign. This is because visuals are very effective at capturing people’s attention. Through office signs, your visitors will be able to see your company’s name and get an idea of who you are. This helps in promoting your brand and giving you a good first impression. Seeing graphic details about what you have to offer can convince them to do business with you.

Lobby Signs Can Reinforce Brand Perception

Your company’s lobby is often the first introduction to your brand, so you want to ensure that you’re creating the best possible first impression. This means coordinating your brand colors, interior designs and logos. Having a large lobby sign helps reinforce the positive image of your brand for your customers and any visiting vendors. Plus, your employees often get a warm, fuzzy feeling when seeing the brand identity in print — which can boost productivity and give your staff members a great start to their day.

Choosing the Perfect Materials and Colors for Your Sign

Lobby signs can be made from various materials. These materials include wood, glass, acrylic, paint, and many more. These signs can also come in different colors.

When it comes to picking the materials and colors to use for your sign, there are some things you need to consider. They include:

• Your brand – The colors you choose for your sign should complement or conform with those of your brand. If the colors you pick clash with those in your logo or other brand designs, they can send conflicting messages.
• Your lobby – You need to take into account the size of your lobby and the material the walls of your lobby are made of. These determine which materials you can use for your signs. The colors of your signs must also complement the colors of the walls.
• Your budget – Materials used for designing signs have different costs. For instance, glass signs are more costly than acrylic signs. When choosing the materials to use for your sign, ensure you select what you have budgeted for.

Contact Us to Get a Free Quote

Artcraft Sign Company is the leading sign manufacturing company in Colorado. For over 140 years, we have been on the cutting edge of sign manufacturing. 

Our skilled fabricators use the latest sign manufacturing technology. With us, excellence is guaranteed. Contact us today so our sales team can help you determine signage options, and to get a free quote.

Have you ever wondered about the difference between labels and decals? While the words are often used interchangeably, there are distinct differences between these two types of applied promotional messages. The goal of both items is similar: to let the reader know important usage information or additional details about your product, including the use as equipment tags. See whether stickers or decals are right for your product. 

What Are Labels and Decals Made Of?

Decals are often made of more durable plastic, aluminum, brass, stainless steel, or another substrate, allowing them to be applied to various surfaces and in a wide range of settings. They are often the go-to choice in industrial or manufacturing settings, or when the product will be in extreme weather conditions such as heat or cold. Decals often do not include an adhesive substance as part of their makeup, but must be applied with a separate adhesive. 

The term labels most often refer to an adhesive-backed paper that includes some type of printing or promotional message. Labels and stickers are terms that are often used interchangeably, adding to the confusion between product types! Labels can be found in various uses, from bottles of shampoo or medicine to lists of ingredients. 

The Benefits of Each Material Type

Which material you need to choose truly depends on how, when, and where it will be applied to your product. If you’re considering inside use and need a large number of words, details, or smaller printing — labels may be more cost-effective and easier to produce, while still proving very effective for your needs. 

For outdoor or longer-term applications, decals have the durability you’ll need to stand the test of time. The more flexible decal material can stand up to light bending or stretching, offering a more suitable option for extreme applications.

How Can You Decide Between Labels and Decals For Your Project?

If you’re still not sure about whether decals or labels are right for your next project, walk through these checklists to help clarify your needs.

Things To Consider Before Applying Labels

Labels can be considered an all-around, cost-effective option for adding instructions or ingredients to your products. 

• Labels can only be applied once and should be applied consistently across products to ensure a professional look for your brand
• Labels may not be durable for outside use or in extreme temperature conditions
• Labels work well for applying addresses or variable text information in an indoor setting with relatively controlled conditions

Things To Consider Before Applying Decals

A durable, synthetic substrate is often used for decals. You’ll want to keep these tips in mind when deciding to move forward with decals for your next project. 

• Decals can be applied with a variety of methods: static cling, standard adhesive, or high-tack adhesive 
• Decals can be removable, with an adhesive designed to be reapplied
• Decals can be laminated or printed with an eco-friendly material
• Decals may degrade over time in outdoor or extreme temperatures and need to be replaced

Let The Artcraft Sign Team Help You Design Your Next Project!

Creating an impact with your next product means having the correct promotional tools in place from the start. If you’re not sure of the difference between labels and decals or the benefits of labels and decals, our team of professionals can help you make confident choices that will ensure your product’s success. Contact the Artcraft Sign company today at 303-777-7771 or view more information online.